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June 16, 2011

Craig Rosenberg and 6 other people answered this question

Does marketing or sales own lead qualification?

I had to re-read the string, it's been awhile. I think I understand what you are questioning, but I may be wrong so let me know if I am not clarifying. We both establish that there should be a team of people dedicated to lead ... more

May 12, 2010

Kevin Temple and 4 other people answered this question

Inbound Marketing Programs: We do a lot, now have too many leads, any tips?

I'd second Jeff's answer, lead scoring is important. (His paper is great!) After that, I'd suggest a (Dis)Qualification process.
One of my current customer's had the same problem you identified. We designed a (dis)qualification process that started with three questions:
1. What business reasons brought ... more

April 12, 2010

Jeff Ogden answered this question

Inbound/Outbound Demand Gen Programs: New Form of Mktg Plan or Traditional?

Hi Sarah,
I admit that I really don't understand your question. Inbound Marketing is using a magnet to attract prospective buyers. Outbound Marketing is interrupting prospective buyers with phone calls and emails, etc. whether they want it or not.
Maybe you can clarify the question.
Jeff Ogden, President
Find ... more

Demand Generation

March 20, 2010

Craig Rosenberg and 2 other people answered this question

Any thoughts on social media for inbound demand gen w/in science industries

First of all, I agree with Justin and mike...social media for demand generation is not effective in the short term. But there is a bigger point about social media within the science industry or others, you have to know where your buyers are. There are ... more

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