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March 3, 2010

Nik Kellingley and 3 other people answered this question

How much can content and marketing make up for a mediocre product?

It's a big question this one, and a lot depends on other things.
What's the size of the market place?
Is this a new entrant or established product?
What's the level of market saturation?
What's your brand value?
You can differentiate a product through marketing ... more

Content Creation

Feb. 28, 2010

Al Shultz and 1 other person answered this question

Do you recommend sending out a survey to your existing customers?

Absolutely, you should regularly survey your customers – not just to find out which sites they're on, but to ask which are their FAVORITE sites for getting information.
More important than that, you should be surveying your customers regularly to learn how well they feel you're ... more

Feb. 25, 2010

Rafael Serrano answered this question

Is there abest practices document for using social media?

Hi, Sarah.
I think this social media buzz is too young now, to have a definitive word about it. I'm doing my own research too; but there's people who had plenty of useful information now. You can take a look; here's the link: http://tiny.cc/tY33O more

Feb. 25, 2010

Maria Marsala answered this question

Where can i find additional information on customer surveys?

http://www.coachmaria.com/articles/surveyresources.html

Feb. 25, 2010

Maria Marsala and 1 other person answered this question

For now, I have the impression that social media sites are waste of time?

It is a waste of time if you
don't have a plan
dont' have an ideal client profile
But if you have thow two things; it's pretty much PR for your business and you as it's owner more

Feb. 25, 2010

Maria Marsala and 5 other people answered this question

How do i create content on a shoe-string budget?

You can use a service (free) like Ezine Articles or Idea Marketing has articles, too. Those are the top article banks IMO. For more info www.ArticleBanks.com
You can also send a notice out, on Haro or Pitchrate.com that you're looking for guest bloggers. I give ... more

Feb. 22, 2010

Craig Rosenberg and 1 other person answered this question

So, know your potential client's pain & wrap your sales approach on that?

This question is directed from simply the sales perspective and I think the askee may have been being sarcastic since this is an age-old approach to selling. Keep in mind what the connected marketer is trying to do: Understand a particular persona's pains and make ... more

Feb. 19, 2010

Ardath Albee answered this question

What's the fine line between consistency of message and variety in format?

I'm not sure there's a fine line. Format is format and message is message.
Perhaps you're thinking that messaging means always using the same words. Words are not the same as message. Meaning is the equivalent of message.
The exception might be some phrase or solution positioning ... more

Feb. 19, 2010

Ardath Albee answered this question

With rule number three -- should your field force be considered a channel?

Absolutely.
Message consistency across channels has to do with understanding the messaging/content strategy. The best way to ensure consistent messaging for field sales is to make sure they're involved in the storyline development and understand how the messaging is being used.
For example, if marketing creates ... more

Feb. 19, 2010

Ardath Albee answered this question

How do I create an environment in my company w/ an expert in the space?

The simple answer is to make them visible by spreading their ideas. Here are a couple of ways to do this:
Get them on webinars with other experts in your industry.
Help them produce blog posts - make sure they respond to comments
Have them byline ... more

Feb. 19, 2010

Ardath Albee answered this question

How do you initiate change in their organization to facilitate these steps?

The first step to initiating change within an organization is to show them why they should. At the start of the client relationship, I often talk to them about their buyers. How much do they really know about them? What initiatives have delivered success in ... more

Feb. 19, 2010

Ardath Albee answered this question

How can this process help get past the "information gatherer"?

Since it's not stated, I'm going to assume that this question is in relation to B2B sales.
First of all, information gatherers are often influencers for buyers. Quite often a decision maker will assign the research to the "information gatherer" who is required to return and ... more

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