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Feb. 8, 2012

Murat Acikgoz asked a question

What is the best way to monetize arts and crafts videos?

Marketing

Ads

Arts

Feb. 6, 2012

Lauren Buchsbaum asked a question

What were some of the best Super Bowl ads this year and why?

Marketing

Ads

Super Bowl

Television Advertising

Aug. 22, 2011

Matthew Murphy and 3 other people answered this question

What do you think the future holds for advertising?

I agree with the points made above. Each channel in the marketing tool kit serves a purpose. The smart marketers are learning how to combine channels to create the most effective mix of marketing channels for the needs of their business.
Re-marketing is highly effective ... more

Aug. 15, 2011

ram jalan and 1 other person answered this question

Why did LinkedIn try to use user photos in ads?

If that's so..I stand corrected.
Here in India, Linked is yet to start such type of inventory selling for their promotions.
We must be witnessing such marketing programs in matured markets. This is a common practice by online companies when they reach the maturtiy stage ... more

Feb. 11, 2011

Nipun Jethi answered this question

Why does Netflix refuse to show ads for their online video stream?

I'll pontificate a bit here:
1. They want to grow their subscriber base first. Get as many people on the platform as possible. The risk / reward for THEM, given they have other established services delivering strong revenues and their paying customers are not in favor ... more

Jan. 29, 2011

Philip Zelinger and 1 other person answered this question

Online Advertising Trends: What are the top online advertising trends to track in 2011?

Online advertising tends are driven by the universal constant of human nature accelerated by the technology that is driving the explosive growth on the internet as the media of choice. People will always seek the path of least resistance to get the information that they ... more

Jan. 27, 2011

Pamela Landau answered this question

How much research do you do before starting an ad campaign?

Hi Jackie. The first question is, what is your goal for the campaign? You want to make sure that you are clear on what you want to have happen. For example, is your goal awareness? Among whom? Is your goal site visits? By whom? Is ... more

Jan. 26, 2011

Andi Gutierrez asked a question

How will the Google Boost's transition to iPhone/Android networks affect mobile advertising strategies?

Information Technology

Jan. 19, 2011

Jim Reilly and 4 other people answered this question

What is the single most innovative ad that you have seen this year?

I agree with Brian that the Old Spice ads were exceptional but would rate Intel as worthy of note (http://www.youtube.com/user/channelintel?blend=1&ob=4) and my 'winner' for 2010 would be the Tipp-Ex ad Hunter Shoots a Bear (http://www.youtube.com/watch?v=4ba1BqJ4S2M). more

Jan. 18, 2011

Andi Gutierrez asked a question

What proportion of your online marketing is done through Facebook ads?

Jan. 13, 2011

Jessica Groopman and 1 other person answered this question

Do you think advertising spending will rebound in 2011? Why or why not?

From a market research standpoint, it certainly looks that way. According to our most recent study, there are indications of improvements in the advertising/ marketing sector in a number of areas.
From a provider standpoint, businesses in the Advertising/Marketing industry report high business strength relative ... more

Dec. 17, 2010

Emma Boyd asked a question

What are the guidelines to deciding whether an ad is deceptive?

Dec. 16, 2010

Lou Avila asked a question

How do you determine the public's awareness of your advertisements?

Dec. 16, 2010

Maria Marsala answered this question

Are there different guidelines that franchises have to follow with their advertising and marketing?

Allie
It really depends on the franchise agreement.
Some franchises are given cart blanch. To the other extreme of not marketing anything unless it comes from headquarters, and then there is everything in between.
It "should" differ (the ads) because they are tested more throughly ... more

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