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Aug. 22, 2011

Matthew Murphy and 3 other people answered this question

What do you think the future holds for advertising?

I agree with the points made above. Each channel in the marketing tool kit serves a purpose. The smart marketers are learning how to combine channels to create the most effective mix of marketing channels for the needs of their business.
Re-marketing is highly effective ... more

Marketing

Ad Campaign

Ads

Advertisements

4 more topics

June 2, 2011

Howie Levy asked a question

Where is the line drawn betwn companies that manage Internet Marketing Services and Internet Media?

Marketing

Advertising & Marketing

Advertising & Media

Advertising Agencies

2 more topics

April 1, 2011

Shannon Ryan asked a question

Is crowdsourcing an effective source for ad campaign ideas?

Marketing

Advertising Agencies

Crowd Sourcing

March 23, 2011

Clarice Lin asked a question

Is the ad market model changing in 2011 with the emerging Real Time Bidding market?

Marketing

Advertising & Marketing

Advertising & Media

Advertising Agencies

Feb. 10, 2011

Jeremy Pepper answered this question

Boutique agency or big, which delivers more innovative creative?

It's not about the size of the agency, it's the people you are working with at the agency. I know both big and small agencies, and if you get the A-team, you will have great and creative work no matter where you go.
If you ... more

Jan. 27, 2011

Damon Waldron asked a question

Who are the up and coming digital agencies to watch in 2011?

Marketing

Advertising Agencies

Digital Marketing

Jan. 26, 2011

Damon Waldron asked a question

Agency or client-side experience: Which makes the better marketer?

Marketing

Advertising Agencies

Hiring

Jan. 25, 2011

Andi Gutierrez asked a question

If you were starting an Advertising company today, what would you focus on?

Jan. 21, 2011

Laura Nuhaan and 2 other people answered this question

Can larger businesses effectively service their creative needs using exclusively in-house resources?

I agree with Steven. I think adding an external perspective to the creative process is key. The outside view could be from creative agency's but also by adding focus groups of (potential) customers and users to the mix to bounce ideas off. I also have ... more

Marketing

Advertising Agencies

Creative Development

Jan. 20, 2011

Damon Waldron asked a question

Who really drives your advertising creative, the client-side team or the agency?

Marketing

Advertising Agencies

Creative Development

Jan. 18, 2011

Sara J. answered this question

Do you think freelance is viable career experience? How does it impact a resume?

Working as a freelance consultant, designer, writer, etc. is all about building relationships ... a highly valuable skill most companies look for in potential employees these days. If you're able to secure some great clients, do quality work (whatever your field), and accumulate positive testimonials ... more

Jan. 17, 2011

Andi Gutierrez asked a question

How has the relationship between ad agencies and their clients changed in recent years?

Jan. 12, 2011

Andi Gutierrez asked a question

Is Jon Bond the leader of a new movement in the ad industry?

Jan. 12, 2011

Dan McDade and 1 other person answered this question

MaaS (Marketing as a Service): Is this a new category or repackaging of media or ad agency services?

Good points, Paul! Service providers today are viewed more as labor arbitrage than strategic partners. Until that changes, and until senior executives learn that they are going to have to step in to fix alignment problems between marketing and sales, we will continue to be ... more

Dec. 8, 2010

Ryan DesRoches answered this question

If you were starting a Marketing company today, what would you focus on?

Hmm . . . probably mobile marketing if I had to really narrow it down. I think advertising on mobile devices will soon reach more of an audience than TV and even traditional web-based advertising in the future. With web-users becoming more ad savey (Selective ... more

Nov. 29, 2010

Whit Gurley answered this question

Do you think advertising agencies can excel at user experience design?

Hey Scott,
Interesting discussion, I don't have enough direct experience with ad agencies for that issue to have reared its head. My design studio falls somewhere in between those two camps, doing a good bit of UX design for online applications as well as a great ... more

Nov. 28, 2010

Mark Burgess asked a question

How would you describe the ad agency of the future?

Marketing

Advertising Agencies

Crowdsourcing

Events

Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
The Tricks to Paid Media June 6 @ 11 am PT
Display Advertising for Brand Awareness June 20 @ 11 am PT

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Paul McKeon

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Focus is the best place to turn what you know into remarkable content

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