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Advertising Campaign

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March 5, 2012

Ryan Martin and 10 other people answered this question

What is the best advertising campaign you have ever seen?

My favorite campaigns of all time would be VW (obviously the Darth Vader commercial) and Corona. I love the funny and simple ways that Corona advertises. They don't overdo anything and it's always visually stimulating. more

Advertising Campaign

Brand Awareness

Jan. 5, 2012

Scott Albro asked a question

What were your favorite technology marketing campaigns of 2011?

Advertising Campaign

Jan. 19, 2011

Jim Reilly and 4 other people answered this question

What is the single most innovative ad that you have seen this year?

I agree with Brian that the Old Spice ads were exceptional but would rate Intel as worthy of note (http://www.youtube.com/user/channelintel?blend=1&ob=4) and my 'winner' for 2010 would be the Tipp-Ex ad Hunter Shoots a Bear (http://www.youtube.com/watch?v=4ba1BqJ4S2M). more

Jan. 17, 2011

Andi Gutierrez asked a question

How has the relationship between ad agencies and their clients changed in recent years?

Advertising Agencies

Advertising Campaign

Jan. 13, 2011

Jessica Groopman and 1 other person answered this question

Do you think advertising spending will rebound in 2011? Why or why not?

From a market research standpoint, it certainly looks that way. According to our most recent study, there are indications of improvements in the advertising/ marketing sector in a number of areas.
From a provider standpoint, businesses in the Advertising/Marketing industry report high business strength relative ... more

Advertising Campaign

Dec. 17, 2010

Emma Boyd asked a question

What are the guidelines to deciding whether an ad is deceptive?

Advertising Campaign

Dec. 13, 2010

Mark Burgess answered this question

How effective is 'guerrilla' advertising?

Rachel,
As a tactic, 'guerrilla' advertising can be effective and help extend your budget. The most famous recent use of this tactic was Nike's role in this summer's World Cup matches in South Africa. Nike was not an official sponsor yet managed to create a strong ... more

Advertising Campaign

Dec. 10, 2010

Jay Kinghorn and 2 other people answered this question

What is the difference between opt-out and opt-in advertising?

Both Jaxi and Erik post very good summaries of opt-in vs. opt-out, so I'll try and build on what they wrote.
The real value of an opt-in customer to a business is their willingness, or even desire, to receive promotional material from you. They've actively ... more

Advertising Campaign

Dec. 10, 2010

Cindy F Solomon answered this question

What's the best way to advertise in a cluttered market?

In order to determine the most effective way to spend advertising dollars, here is my product marketing process:
I start by identifying the target market to determine WHERE they are, WHAT their behavior is, and HOW best to impact them.
Who are my desired customers and ... more

Advertising Campaign

Events

Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
The Tricks to Paid Media June 6 @ 11 am PT
Display Advertising for Brand Awareness June 20 @ 11 am PT

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Tom Scearce

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