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May 25, 2012

Andrew Baker asked a question

Does more communication improve marketing efforts?

Marketing

Advertising

Brand Management

Branding

1 more topic

May 22, 2012

Robert Bolder asked a question

What is the ROI of TV advertising?

Marketing

Advertising

May 14, 2012

Amit Verma and 1 other person answered this question

Who are the best ad agencies?

Google "Cheil Worldwide".

May 11, 2012

Debbie Laskey MBA and 3 other people answered this question

Will Microsoft's new IE 9 ad work?

Based on comments from my tech department, IE9 may be better than Firefox for some things. It is more stable than older versions of Internet Explorer, and it's faster because its UI is more streamlined. And you're able to sandbox your browsing experience. In terms ... more

April 30, 2012

Melissa McCready and 1 other person answered this question at this roundtable

Retargeting Best Practices for B2B [4/5 @ 11 am]

How do you integrate retargeting efforts with lead scoring?

I think this comes down to how you are processing lead scoring. Depends on the tool. For example, if you are using a Marketing Automation tool and have set up a program/flow specifically for lead scoring, this could be much easier. If you have scores ... more

April 26, 2012

Chris Frank and 6 other people answered this question

How can a small business effectively utilize Twitter for advertising?

Some good answers here. Really the amount you can syndicate promotions to Twitter and other social media channels depends on your industry, sales model and the relationships you've built in those channels.
You have to listen, converse, create personal connections, and provide valuable information to ... more

April 21, 2012

Delux QR answered this question

As an entrepreneur how do you prepare a marketing plan that includes all the content and campaigns of the plan?

You can use QR codes to enhance any marketing plan. There are so many different options when it comes to functionality, with out a doubt any business can find some form of QR marketing campaign.
For example:
Send SMS
Make a PhoneCall
Auto-Import Contact Info ... more

April 20, 2012

Drit Suljoti and 2 other people answered this question at this roundtable

Retargeting Best Practices for B2B [4/5 @ 11 am]

I get served B2B ads on random websites, I notice them which is good, but does that convert?

Based on our "re-targeting" ad campaigns they have better convertion rates than sponsorships or content targetter.
These campaigns have high click rates, and more lead conversions. However, you have to balance it:
- make sure you have frequency cap, dont want to annoy people
- ... more

April 16, 2012

gasner deofils asked a question

What is the most efficient way to get your business message across the Internet?

Marketing

Advertising

Social Media

April 13, 2012

Jamee Calasanz asked a question

What are the methods you use to promote your company across the web?

Marketing

Advertising

Public Relations

April 11, 2012

Justine tenZeldam and 7 other people answered this question

What are the best ways to advertise and promote a business in a small town?

The oldest, and easiest, is to create an interesting press release (just being new is often enough). Send it out on the wire (or free at places like PR.com) and it may even wind up in print. And, yes, people do still read their local ... more

April 11, 2012

Hafez Adel answered this question at this roundtable

Retargeting Best Practices for B2B [4/5 @ 11 am]

How do you measure retargeting's success as a lead gen tool?

The key to measuring the impact of retargeting on lead generation is to use conversion codes. Conversion codes are snippets of code that you place on post-transaction pages to help you attribute a lead to a specific ad campaign, and are given to you by ... more

April 11, 2012

Hafez Adel answered this question at this roundtable

Retargeting Best Practices for B2B [4/5 @ 11 am]

Can you provide specific examples of b2b organizations leveraging retargeting successfully?

A few B2B companies that have successfully used retargeting are Get Satisfaction, ZenDesk, Crowdcast, and 4Info.
The simplest way to determine if retargeting can benefit your company is to look at how many leads/sales your website is generating relative to your web traffic. If a ... more

April 11, 2012

Bill McChesney and 1 other person answered this question at this roundtable

Retargeting Best Practices for B2B [4/5 @ 11 am]

Can users get annoyed by ads that "follow" them online?

Just speaking for myself, I'm generally annoyed by ads that interrupt an article I am reading or searching for. In a newspaper or magazine (paper-based) I get to pick what I want to look at. On the web the company selling goods decides when I ... more

April 10, 2012

Caroline Watts answered this question at this roundtable

Retargeting Best Practices for B2B [4/5 @ 11 am]

What makes a retargeting campaign successful?

What makes a retargeting campaign successful depends on what the campaign's goals are. A campaign that's focused on lead gen should measure its success in leads generated, and a campaign that's focused on driving new revenue should see if there is an uptick in sales ... more

Events

Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
The Tricks to Paid Media June 6 @ 11 am PT
Display Advertising for Brand Awareness June 20 @ 11 am PT

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