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Alignment

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July 7, 2011

KLAUS FASHA asked a question

How do reward practices align business goals and employees' values?

Human Resources

Alignment

Business Practices

Rewards Programs

April 29, 2011

Ellen Kim and 3 other people answered this question

How often should sales and marketing meet?

Jacob, please provide an update as to whether your friend was hired and his experience going between the departments. Interesting idea which I would love to explore at some point.
Ellen
http://www.commissionstatement.com more

Sales

Alignment

Marketing Department

Sales and Marketing Alignment

March 13, 2011

Nicholas Kontopoulos and 1 other person answered this question

In your viewpoint, what is the major disconnect between business development and marketing?

Tamara,
I think you have provided some excellent food for thought in your response.
Personally, I have always seen Business Development as being a role that helps bring the various groups needed to drive long-term sales together.
I certainly agree that this is a very strategic ... more

March 8, 2011

Brian MacIver answered this question

How do senior executives support sales and marketing alignment within your organization?

Having read many papers and reports on this my conclusion is "It's the CEO's fault!"
Should you wish to read why then visit
http://brianmaciver.blogspot.com/2011/02/problem-of-sales-and-marketing.html
There is no sales 'promotion' in the article, just a point of view. more

Marketing

Sales

Alignment

Sales & Business Development

Feb. 24, 2011

Lauren Harper asked a question

What can we do to help companies realign their management and goals with energy efficiency?

General Management

Information Technology

Small Business

Alignment

6 more topics

Feb. 3, 2011

Paul McKeon answered this question

What are some cross-training techniques that you use to help align your sales and marketing depts?

I wish more companies considered cross-training to help align Sales and Marketing. We did our own research and discovered that it’s a lack of understanding and mutual respect were the primary causes of misalignment in B2B organizations. And, in our Focus Roundtable last week, all ... more

Feb. 1, 2011

Laura Nuhaan and 8 other people answered this question

Other than revenue, what metrics would you recommend to measure sales?

Great to read so many useful comments on what to measure. From working with different sales organizations the main lesson I learned is to keep it simple. Don't over measure. Select only 2 or 3 KPI's that measure the progress on achieving a specific goal. ... more

Feb. 1, 2011

Prugh Roeser and 5 other people answered this question

Will marketing automation help align sales & marketing?

Hi again everybody,
There seems to be an assumption underlying many of the comments that successful Sales and Marketing alignment translates into Marketing becoming a kind of Sales support. This isn’t necessarily a bad thing, but I think we should be aware that that’s what we’re ... more

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