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Analytics Program

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Dec. 20, 2011

Andrew Wise and 1 other person answered this question

What is 'Web Analytics 2.0?'

Current analytics = Google analytics - great for measuring the overall performance of your website.
Web analytics 2.0 = Tools like Marketo, Eloqua, Prospectvision - these analytics tools look at the individual visitors and their behaviour.
It is important to recognise that both tools have there ... more

Analytics Program

Jan. 29, 2011

David Pratt answered this question

What is the best way to plan for a phased approach when implementing any analytics projects?

Hi Ralph,
Analytics projects lends themselves very well to a phased implementation. Unfortunately, a rather common failing in these types of projects is to try to do too much all at once. To be successful, you have to be able to implement quickly and frequently using ... more

Information Technology

Analytics Program

Business Analytics

Data Management

Dec. 15, 2010

Ryan Alex answered this question

What resources do you suggest to a start-up on designing their sales metrics?

What do you want to measure? Understand this. This is really about understanding your sales process. Then you will want to set up your CRM for this.
The other aspect is to make sure that sales will actually log all of the details in your ... more

Analytics Program

Dec. 2, 2010

Candice Dariotis asked a question

WebStat vs. Web-Stat: are they different?

Information Technology

Analytical Tools

Analytics Program

Nov. 25, 2010

Jeffrey Summers answered this question

What analytics/reports are most needed for performance reviews?

The time has come to get rid of the employee performance review as we know it.

Human Resources

Analytics Program

Performance Review

Nov. 15, 2010

Dave Donahue asked a question

What real-time analytics software do you use?

Customer Service

Information Technology

Analytics Program

Nov. 14, 2010

Bob Apollo and 2 other people answered this question

How important are sales analytics initiatives?

We're doing an increasing amount of work with clients in the area of sales analytics. It seems to me that there are two areas where they can make a particularly important contribution:
1. Change-related analytics. These provide sales management with the information they need to manage ... more

Information Technology

Analytics Program

Business Intelligence

Nov. 11, 2010

William Sovie answered this question

What's the one thing that most business decision makers misunderstand about advanced analytics?

Michael,
Most business decision makers misunderstand the fact that they still need to make decisions. Analytics does not make decisions or seek buy-in for a course of action or implement a change in strategy. The business, perhaps more so than before the advent of advanced ... more

Information Technology

Advanced Analytics

Analytics Program

Business Intelligence

Oct. 26, 2010

Avi Kaye and 1 other person answered this question

How do web analytics help you connect to your users?

While web analytics can't actively connect with users, you can certainly use the information that you get from them to give your users what they want.
Using information like what pages people visit most, what content they are searching for on the site, or what ... more

Information Technology

Analytics Program

Oct. 21, 2010

Brooklyn Cassidy asked a question

What is your analytics strategy?

Information Technology

Analytics Program

Oct. 19, 2010

Sam Parker asked a question

What are the advantages of not using a free web analytics product?

Information Technology

Sept. 29, 2010

Barbara Lewis and 1 other person answered this question

As an SMB owner, what are the top things I should consider before purchasing a BI/analytics product?

Hi Brendon,
SMBs usually have complex requirements, but tight budgets and limited IT staff with BI expertise. So I would think about the following:
1. What am I trying to accomplish? Who will be using this information?
Are you just doing sales forecasting? Do you just ... more

Information Technology

Analytics Program

Business Intelligence

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