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Andrew Kordek

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March 22, 2011

Josh Nason and 2 other people answered this question

How can you use social media to drive people to email?

As far as a drive to email, I'd include an email signup on Facebook (very easy to do) and also include some social sharing links/Like features within email campaigns. It's very easy to do as well. I did a presentation on this recently. Here are ... more

March 19, 2011

George Adamidis answered this question

What are some email marketing tactics that you use to grow and strengthen your social networks?

I think the most common one is "Share with your Network" (SWYN)... however, some other ideas include:
- asking email readers to join your social network.
- if feasible, only ask those who are NOT in your social network to join it
- if feasible, pull in a ... more

Email Marketing

March 19, 2011

George Adamidis and 1 other person answered this question

Would you say that social media is dependent on email? Why or why not?

Dependent, yes.. but not necessarily essential. I'm sure there are success stories that are social network-only, but email plays a strong part for many.
For example, when an update occurs in FB, a notification is often deployed via email. Email is still the number means of ... more

March 18, 2011

Rory Carlyle and 3 other people answered this question

Could email die off if companies don't adapt to the social media landscape? Why/why not?

No disrespect, but this conversation typically comes from people who know relatively nothing about email marketing. Anyone that truly has the notion that email will die with the rise of social media is mistaken. I use both, I'll always use both, so will everyone else ... more

Email Marketing

March 18, 2011

Jeff Molander and 2 other people answered this question

What's more valuable: getting an email address or getting a "like" on Facebook? Why?

An email address. Yes, email is challenged with delivery issues. But Facebook is not built for marketing. It's being re-built for it -- and not very well.
Designing social media in ways that build your own behavior-focused assets is critical. Again, Facebook is not a ... more

Jan. 21, 2011

Caty Kobe published a brief

Now On Demand - Focus Marketing Roundtable: Email Marketing

Events

Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
The Tricks to Paid Media June 6 @ 11 am PT
Display Advertising for Brand Awareness June 20 @ 11 am PT

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