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July 19, 2011

Peter Johnston and 1 other person answered this question

What are your favorite marketing automation systems in relation to content marketing?

I'm not going to answer your direct question on favourites as I work closely with one vendor. But there are some basic principles.
The most important feature of the internet is that it is 2-way - you can read, but you can also put forward your ... more

Content Marketing

July 16, 2011

Aaron Eden and 1 other person answered this question

Do you think that video content would be more effective than other types of content?

Hi Lauren, Great question as usual :).
In addition to their excellent SEO rewards, videos tend to have more appeal to a wide range of audience particularly visual people who would favor pictures over words. (In fact, most of us enjoy videos even avid readers)
The only ... more

B2B Marketing Week

July 15, 2011

Lisa Nirell and 1 other person answered this question

How do you market to busy B2B buyers?

B2B marketing takes many forms: face to face, email, phone, and social media, webinars, etc. You will not find any silver bullet.
If you are selling sophisticated, expensive products or services, the best way to get their attention is by being provocative and prepared. Step one: ... more

B2B Marketing Week

July 15, 2011

Ardath Albee answered this question

Is repurposing content from a white paper a good way to start with content marketing?

My first response is YES! Good for you.
Here are a few tips for you to consider. What stage of the buying process is that information designed to address? What prospect questions does it answer?
If your prospect was in the early stages of trying to ... more

B2B Marketing Week

July 15, 2011

Ardath Albee answered this question

How can you make sure you don’t go from 'cursory' interest to 'intentional' interest without going too fast?

Interesting question that I'm assuming was asked by a marketer. Here's the part you missed. You don't "move" them. Prospects move themselves based on the level of value they assign to your content or the quality of their experiences with your company.
The trick is that ... more

Content Marketing

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