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Christine Perkett
Feb. 8, 2012
Christine Perkett asked a question at this roundtable
The Social CMO - Integrating the Efforts & Connecting the Dots [2/8 @ 11 am]
How have the speakers themselves mastered social media in order to understand it & thus, strategically lead as part of marketing function? #FocusSCMO
Marketing
B2B Marketers
B2B Marketing
CMO
7 more topics
Be the first to answer
Nicholas Sommer
Feb. 8, 2012
Nicholas Sommer asked a question at this roundtable
The Social CMO - Integrating the Efforts & Connecting the Dots [2/8 @ 11 am]
How much should a CMO's social media strategy focus on "damage control?"
Marketing
B2B Marketers
B2B Marketing
CMO
7 more topics
Be the first to answer
Chris Selland
Feb. 8, 2012
Chris Selland asked a question at this roundtable
The Social CMO - Integrating the Efforts & Connecting the Dots [2/8 @ 11 am]
How has Social impacted the relationship between CMOs and Agencies?
Marketing
B2B Marketers
B2B Marketing
CMO
7 more topics
Be the first to answer
Steven Cook
Feb. 8, 2012
Steven Cook asked a question at this roundtable
The Social CMO - Integrating the Efforts & Connecting the Dots [2/8 @ 11 am]
How is social media/communities of interest changing your sales funnel, conversion rates & on-going customer relationships for B2C & B2B?
Marketing
B2B Marketers
B2B Marketing
CMO
7 more topics
Be the first to answer
Steven Cook
Feb. 8, 2012
Steven Cook asked a question at this roundtable
The Social CMO - Integrating the Efforts & Connecting the Dots [2/8 @ 11 am]
How is social media/communities of interest changing your traditional sales funnel & conversion rates... for B2C & B2B?
Marketing
B2B Marketers
B2B Marketing
CMO
7 more topics
Be the first to answer
Christine Perkett
Feb. 7, 2012
Christine Perkett and 1 other person answered this question at this roundtable
The Social CMO - Integrating the Efforts & Connecting the Dots [2/8 @ 11 am]
What are the obstacles for the "new" CMO to interact with the entire organization?
Marketing
B2B Marketers
B2B Marketing
CMO
7 more topics
2 Answers • Answer this question
Christine Perkett
Feb. 7, 2012
Christine Perkett answered this question at this roundtable
The Social CMO - Integrating the Efforts & Connecting the Dots [2/8 @ 11 am]
How has Social Media impacted your Brand? What are the key things a CMO needs to think about as the 'Voice of the Customer' gets louder?
Marketing
B2B Marketers
B2B Marketing
CMO
7 more topics
1 Answer • Answer this question
Marita Roebkes
Feb. 6, 2012
Marita Roebkes answered this question at this roundtable
The Social CMO - Integrating the Efforts & Connecting the Dots [2/8 @ 11 am]
How has access to Social networks - and other customers - impacted Customer loyalty & metrics?
Marketing
B2B Marketers
B2B Marketing
CMO
7 more topics
1 Answer • Answer this question
Chris Selland
Feb. 6, 2012
Chris Selland asked a question at this roundtable
The Social CMO - Integrating the Efforts & Connecting the Dots [2/8 @ 11 am]
How has the advent of Social impacted your investment in existing Marketing systems & processes?
Marketing
B2B Marketers
B2B Marketing
CMO
4 more topics
Be the first to answer
Lynn Maria Thompson
Jan. 25, 2012
Lynn Maria Thompson and 1 other person answered this question at this roundtable
The Social CMO in B2B: Lessons from Marketing Leaders on Social Media Marketing Success [1/18 @ 11 am]
Is the time for experimenting with digital marketing 'over'?
Marketing
B2B Marketers
B2B Marketing
CMO
4 more topics
2 Answers • Answer this question
Marilyn Strong
Jan. 25, 2012
Marilyn Strong and 2 other people answered this question at this roundtable
The Social CMO in B2B: Lessons from Marketing Leaders on Social Media Marketing Success [1/18 @ 11 am]
How do you market on LinkedIn without violating the trust of your contacts?
Marketing
B2B Marketers
B2B Marketing
CMO
4 more topics
4 Answers • Answer this question
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