Share what you know with millions of people

Focus is the best place to turn what you know into remarkable content

×

Follow Following Unfollow

B2B Marketing

Ask a Question

4 hours 45 minutes ago

ram babu and 15 other people answered this question at this roundtable

Content Marketing: Vendors as Publishers [1/26 @ 11 am]

Why is content marketing so important right now?

what i believe personally that the content is something which can work great to bring huge attention from the users if we help them to provide really good assistance in the form of digital media content curation! more

May 9, 2012

Julian Poulter and 16 other people answered this question

What does sales want more: qualified leads or early leads?

This is a key question and organistions need a common definition of a lead and the reality is there are different people doing sales (lead development) and marketing (lead identifiction) . With a sales 'hat' on I use BANT or MANDACT (Money, Authority, need, Decision, ... more

Demand Generation

May 4, 2012

Carlos Hidalgo and 8 other people answered this question at this roundtable

Top Tactics in Technology Marketing [3/8 @ 1 pm]

What is the worst advice b2b marketers are getting today and why? (Particularly from the blogosphere)

With all the great responses I was not going to answer this question until I just read a blog that stated the following:
"I saw a recent survey noting that businesses using marketing automation experience a 451% increase in qualified leads, who in turn make ... more

May 1, 2012

Carlos Hidalgo asked a question

What impact will Intuit's entry into marketing automation have on other SMB vendors?

April 17, 2012

Susan Payton and 6 other people answered this question at this roundtable

Top Tactics in Technology Marketing [3/8 @ 1 pm]

What is the biggest difference in your marketing approach today compared to five years ago?

When I started my marketing firm nearly 6 years ago, I dabbled in everything: advertising, press releases, content...now I focus primarily on content marketing and social media. I work to establish myself (and our clients) and an expert in my field. All the rest turned ... more

April 16, 2012

Brian McGuire and 1 other person answered this question at this roundtable

Top Tactics in Technology Marketing [3/8 @ 1 pm]

What are the reasons that live events are a viable tactic for technology marketing?

Marketing and Sales is about the transfer of emotion. Regardless how high tech the offering, the human making the buying decision must ultimately be influenced by the rudimentary part of the brain that makes decisions. So, live events and interactions remain the most effective way ... more

April 9, 2012

Brian McGuire answered this question at this roundtable

Successful Tactics in B2B Demand Generation [11/11 @ 11 am]

How is the B2B demand gen mix different for an enterprise solution provider with a $100K+ offering compared to a provider of a <$5K hardware product?

Jeff,
In my experience, the lead gen mix and content is more dependent on the target(s) and industries than on the eventual size of the deal. For larger, enterprise solution deals, the sales cycle will typically be longer, more complex, and involve multiple influencers.
That ... more

Demand Generation

March 27, 2012

Shaleen Shah and 12 other people answered this question at this roundtable

Successful Tactics in B2B Demand Generation [11/11 @ 11 am]

What are some of the biggest content marketing mistakes marketers are making today?

I think the biggest mistake perhaps is thinking of social media as purely marketing. It's not; it's about building relationships and nurturing it through commitment to delivering quality content that your audience care about.
The second biggest is a lack of a better judgment - ... more

Demand Generation

March 16, 2012

Alan Munroe and 7 other people answered this question at this roundtable

Top Tactics in Technology Marketing [3/8 @ 1 pm]

How do you decide what content to create?

Usually I split copy test. In the different channels and count.
The reader rules....

Events

Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
The Tricks to Paid Media June 6 @ 11 am PT
Display Advertising for Brand Awareness June 20 @ 11 am PT

Top Contributors

more less

Craig Rosenberg

Points: 811

Vice President, Sales and Ma... Follow Following Unfollow

Steve Gershik

Points: 710

Vice President of Marketing Follow Following Unfollow

Carlos Hidalgo

Points: 631

CEO Follow Following Unfollow

Lauren Harper

Points: 535

Community Manager Follow Following Unfollow

Joe Chernov

Points: 507

VP Content Marketing Follow Following Unfollow

Ardath Albee

Points: 478

CEO and B2B Marketing Strate... Follow Following Unfollow

Michael A Brown

Points: 452

President Follow Following Unfollow

Chris Selland

Points: 412

Senior Vice President, Corpo... Follow Following Unfollow

Scott Albro

Points: 311

Founder, CEO Follow Following Unfollow

David Raab

Points: 296

Principal Follow Following Unfollow

Kim Albee

Points: 276

President & Founder Follow Following Unfollow

Art van Bodegraven

Points: 240

President Follow Following Unfollow

Brian Phelps

Points: 239

Lead Designer Follow Following Unfollow

Matt Heinz

Points: 228

President Follow Following Unfollow

Peter Johnston

Points: 224

Director (CEO) Follow Following Unfollow

Related Topics

more less

× 830

Follow Following Unfollow

× 326

Follow Following Unfollow

× 262

Follow Following Unfollow

Content Marketing

× 189

Follow Following Unfollow

Marketing Automation

× 188

Follow Following Unfollow

Lead Management

× 165

Follow Following Unfollow

Marketing Strategy

× 142

Follow Following Unfollow

× 111

Follow Following Unfollow

Demand Generation

× 93

Follow Following Unfollow

Social Media Marketing

× 87

Follow Following Unfollow

B2B Marketing Week

× 78

Follow Following Unfollow

Online Marketing

× 77

Follow Following Unfollow

Inbound Marketing

× 76

Follow Following Unfollow

× 67

Follow Following Unfollow

Technology Marketing

× 58

Follow Following Unfollow