B2B Product Marketing

Is Pinterest is right social media tool for B2B marketing?

Feb. 29, 2012

Harendra Singh Rajput asked a question

Feb. 16, 2012

Ben Leftwich and 2 other people answered this question at this roundtable

How to Sell B2B Products and Services via Paid Search [2/9 @ 11 am]

What do you think about ad and search retargeting?

Celine,
As much as people might say they are “creeped out” by retargeted ads, they are by far the highest performing display ads you can run (usually in the range of 2-3x better conversion rates than standard managed placements). There are a few different considerations ... more

What are the best ways to identify keywords with low competition and by extension low CPC rates?

Feb. 16, 2012

Victor Pan and 4 other people answered this question at this roundtable

How to Sell B2B Products and Services via Paid Search [2/9 @ 11 am]

While I agree with Bob that GA Keyword tool is the industry standard, sometimes you just have to go beyond that. That's where I'd move to WordStream's keyword niche finder for those low competition keywords that are still meaningful to your business. It'll save you ... more

What other major PPC sites are worth testing? (Besides Google and Bing)

Feb. 16, 2012

Raymond Wong and 3 other people answered this question at this roundtable

How to Sell B2B Products and Services via Paid Search [2/9 @ 11 am]

brokersweb.com is not a major PPC site but a vertical PPC that you may want to try. more

Should you trust the click-through-view?

Feb. 13, 2012

Steven Moody and 1 other person answered this question at this roundtable

How to Sell B2B Products and Services via Paid Search [2/9 @ 11 am]

Click through views are an attempt by ad networks to get credit for visitors that don't click on your ad. This is reasonable, as some of these visitors will go to your site later, due to you staying top of mind. But the metric fails ... more

What are benchmark conversion rates from click-to-form fill for a b2b companies?

Feb. 13, 2012

Sean Marshall and 2 other people answered this question at this roundtable

How to Sell B2B Products and Services via Paid Search [2/9 @ 11 am]

An impossible question to answer!
As I pointed out during the roundtable, the one benchmark you should concern yourself is what your CVR is TODAY. You need to focus on optimizing from your existing performance rather than focus on industry standards.
There is no ideal ... more

Which B2B technology vendors excel at paid search?

Feb. 9, 2012

Scott Albro asked a question at this roundtable

How to Sell B2B Products and Services via Paid Search [2/9 @ 11 am]

Does Google give an SEO advantage to Google+ personal pages over G+ brand pages?

Feb. 9, 2012

Catherine Goldberg asked a question at this roundtable

How to Sell B2B Products and Services via Paid Search [2/9 @ 11 am]