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Jan. 24, 2012
Olayiwola A. Alara
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17 other people
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Should salespeople drive marketing, or should marketing drive sales? Who should be at the wheel?
Because we live in a world where our professional and personal responsibilities are all different are a particular point in time, I believe both process works interchangeably. While it may be convenient for some to pick up a paper and read an ad that introduces ... more
Dec. 22, 2011
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Oct. 25, 2011
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