Join Focus

Share what you know with millions of people

Focus is the best place to turn what you know into remarkable content

Follow Following Unfollow

B2B

Ask a Question

May 9, 2012

Julian Poulter and 4 other people answered this question at this roundtable

Cutting Edge Content Marketing Strategies [5/1 @ 1 pm]

Doesn't content marketing just mean the same thing as customer communications?

My view is a little different. Content that is fresh, interesting and engaging is something that will mean other people whether they be prospects, suspects, customers or ex customers will find interesting.
If they find your content interesting - what ever the topic of medium ... more

Marketing

Sales

B2B

Buyer Persona

3 more topics

May 4, 2012

Carlos Hidalgo and 8 other people answered this question at this roundtable

Top Tactics in Technology Marketing [3/8 @ 1 pm]

What is the worst advice b2b marketers are getting today and why? (Particularly from the blogosphere)

With all the great responses I was not going to answer this question until I just read a blog that stated the following:
"I saw a recent survey noting that businesses using marketing automation experience a 451% increase in qualified leads, who in turn make ... more

May 3, 2012

Michael A Brown and 1 other person answered this question at this roundtable

Cutting Edge Content Marketing Strategies [5/1 @ 1 pm]

What does the term "content engineer" mean to you? Do you have a dedicated role in this capacity within your company?

Content engineer = writer/producer

Information Technology

May 1, 2012

Michael A Brown answered this question at this roundtable

Cutting Edge Content Marketing Strategies [5/1 @ 1 pm]

What does "content" mean to you?

Content is written, visual, or spoken copy designed to achieve one or more of these objectives within the selling/consideration/buying process
• attract attention and interest
• educate and differentiate
• promote and inspire
• provoke a positive response and an observable, measurable forward step
Good ... more

May 1, 2012

Scott Mitchell answered this question at this roundtable

Cutting Edge Content Marketing Strategies [5/1 @ 1 pm]

How "mature" is your approach to content marketing.

Here is a framework to consider...
Stage 1: Chaos or Ad Hoc
At this stage, writers are writing, editors are editing and content is published.
And that's it. No theme, no tracking...no plan at all. While this may work if your blog is just for ... more

May 1, 2012

Scott Mitchell answered this question at this roundtable

Cutting Edge Content Marketing Strategies [5/1 @ 1 pm]

What are some newer approaches for better matching, and personalization of content to the prospect?

My focus over the past few months has been "inside the box" so to speak. The "box" in this sense is inside the box of playable content on the web. In addition to working with LoopLogic, I am the chair of a large nonprofit association ... more

May 1, 2012

48 people recently signed up for this roundtable

Cutting Edge Content Marketing Strategies

May 1, 2012

Carlos Hidalgo asked a question

What impact will Intuit's entry into marketing automation have on other SMB vendors?

April 26, 2012

Leslie Whittaker answered this question

What are the difference between content marketing and social media marketing?

Social media marketing utilizes social media to market a brand and gain traffic or attention - ie creating a profile on social media sites like Facebook and Twitter. It can also include Facebook advertising and promotions offline to drive people to Facebook, Twitter and other ... more

Events

Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
The Tricks to Paid Media June 6 @ 11 am PT
Display Advertising for Brand Awareness June 20 @ 11 am PT

Top Contributors

more less

Craig Rosenberg

Points: 418

Vice President, Sales and Ma... Follow Following Unfollow

Scott Albro

Points: 377

Founder, CEO Follow Following Unfollow

Lauren Harper

Points: 376

Community Manager Follow Following Unfollow

Catherine Goldberg

Points: 293

Event Producer Follow Following Unfollow

Matt Heinz

Points: 240

President Follow Following Unfollow

Steve Gershik

Points: 218

Vice President of Marketing Follow Following Unfollow

Michael Dortch

Points: 205

Senior Product Marketing Man... Follow Following Unfollow

Brian Phelps

Points: 193

Lead Designer Follow Following Unfollow

Carlos Hidalgo

Points: 158

CEO Follow Following Unfollow

Mark Mathson

Points: 156

Inbound Marketing Strategist... Follow Following Unfollow

Michael A Brown

Points: 150

President Follow Following Unfollow

Justin Gray

Points: 135

CEO Follow Following Unfollow

Steve Farnsworth

Points: 117

Chief Digital Strategist Follow Following Unfollow

Andrew Rudin

Points: 90

Managing Principal Follow Following Unfollow

Joe Chernov

Points: 88

VP Content Marketing Follow Following Unfollow

Search for...

Share what you know with millions of people

Focus is the best place to turn what you know into remarkable content

B2B

Recent Activity

Events

Top Contributors

Related Topics

Search for...

Share what you know with millions of people

Focus is the best place to turn what you know into remarkable content

B2B

Recent Activity

Events

Top Contributors

Related Topics

Log In

Not a member yet? Join Now

Join Now

Already a member? Login

Focus is free.

Focus is simple.

As Featured In