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Brand and Product Strategy

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Sept. 29, 2011

Eric Wheeler asked a question

How are you planning to use the new timeline in Facebook for your brand or company?

Marketing

Brand and Product Strategy

Brand Awarenss

Brand Management

3 more topics

Aug. 24, 2011

Ellen Naylor and 4 other people answered this question

How would you develop reasonable buyer personas for a company whose data you don't have access to?

One thing I would add, if this company you are targeting is a known competitor, ask your sales force. That company is probably targeting the same companies you are. more

Brand and Product Strategy

Buyer Persona

Buyer Persona Development

Competitive Analysis

3 more topics

July 25, 2011

Dave Lawson and 3 other people answered this question

POLL: Unilever mobile app: a) Marketing Brilliance, or b) Marketing Plunder

Potentially a great example of a swing and a miss- common in the app world. Too much of a request to change what their target audience already does or uses to capture things like this. Maybe instagram, probably facebook and youtube, most likely a micro ... more

Marketing

Brand and Product Strategy

Brand Awareness

Branding

10 more topics

June 28, 2011

Michael Plishka answered this question

What are your best practices for using focus groups?

-Have something to show- going in asking for blanket comments is a sure way to get watered down info
-Use them when you need feedback on specific issues, otherwise design research/ethnography is a better bet
-Don't ask yes/no questions
-If you must find out about certain practices via ... more

Marketing

Brand and Product Strategy

Focus Groups

User Experience

Feb. 5, 2011

Brent Chaters and 3 other people answered this question

Define Brand: What's your definition of BRAND?

To muddle things a bit, I think there are certain levels/types of Brand:
1. Corporate Brands
2. SMB Brands
3 Personal Brands
Corporate brands like Apple, Gap, Coke, etc. are all encompassing, they have have set logo's, colours, design styles, product appearances, and more that contribute to their over ... more

Marketing

Brand

Brand and Product Strategy

Brand Awareness

1 more topic

Feb. 2, 2011

John Petropoulos answered this question

How often do you reassess your brand strategy?

This is a common question and too many times there is a set and forget mentality that creeps into organisations that do not build reviews into their models for performance. Any decent service organisation should be proactive enough to reveiw brand strategies at least quarterly ... more

Marketing

Brand and Product Strategy

Brand Building

Corporate Crisis

Jan. 25, 2011

Sarah Gogin asked a question

What does the Oracle BI position and brand represent?

Information Technology

Marketing

Brand and Product Strategy

Business Analytics

1 more topic

Jan. 25, 2011

Ryan Fujiu answered this question

About Me: Huge Opportunity for AOL or Doomed to Fail?

HI Howie, Ryan from about.me here (http://about.me/rkf). This is my first time on focus.com, so not sure if I'm overstepping my bounds here by answering, but have answered similar questions on quora so I figured I would give our perspective on it.
The acquisition took many ... more

Jan. 19, 2011

Bob Fiddler and 2 other people answered this question

How can Groupon continue to differentiate its brand from competitors springing up like LivingSocial?

This article is really less about differentiation than about loyalty, for which he has a few good ideas. What Groupon offers — deals — is very simple and easily replicable. They've differentiated to some degree on the basis of their cute-sy copy style. But that ... more

Marketing

Advertising

Brand and Product Strategy

Groupon

1 more topic

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Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
The Tricks to Paid Media June 6 @ 11 am PT
Display Advertising for Brand Awareness June 20 @ 11 am PT

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