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Brand Monitoring

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Dec. 21, 2011

Cleanne Serrao and 7 other people answered this question

What are the best online tools to monitor your brand

In addition to the list mentioned so far, Position2 Brand Monitor http://brandmonitor.position2.com/ is the platform you should take a look at. Brand Monitor has been designed for enterprises and agencies, enabling them to:
• Monitor social media conversations and Track all engagement in a single system.
• ... more

Information Technology

Marketing

Brand Monitoring

Social Media

March 26, 2011

Emily Zhang and 6 other people answered this question

What department should have responsibility for branding?

Just a thought. I guess the marketing department and strategic department should take the responsibilities. Strategic department may decide the branding direction, culture and budget. Marketing department take the responsibilities of brand awareness, image and other issues. It also depends on if you are going ... more

Jan. 21, 2011

Sam Bodunrin and 1 other person answered this question

How do you keep your corporate identity consistent?

Good advice Dr. Elijah

Nov. 15, 2010

Elliot Schreiber answered this question

What should my branding strategy address?

Your brand strategy should look at several factors, in the following order:
1. How many individual product brands do you have in your portfolio?;
2. Is there competition amongst these brands with the same customers?;
3. How are your brands perceived on a perceptual map from high ... more

Nov. 15, 2010

Muhammad Farhan Naeem Sheikh answered this question

What do "Brand Managers" do?

• Delivery of the business plan
• Visual merchandising and marketing
• Loss prevention / Stock Management
• Budget management
• Store projects
• People management
• Store operations more

Nov. 2, 2010

Julian Tocato asked a question

How do you monitor your brand's reputation online?

Oct. 27, 2010

Michael Fox and 1 other person answered this question

What is the #1 reason why branding projects fail?

It is difficult to identify a single reason. There are a number of variables involved that can influence the outcome. But those that I have come across quite frequently are:
1) A brand look/name/ecosystem that has nothing to do with the product/service.
2) A lack of appreciation ... more

Oct. 15, 2010

Jessica Groopman asked a question

How do you measure your 'brand value'?

Oct. 12, 2010

Michael Rosenberg and 1 other person answered this question

What is a reputable branding agency?

I've worked with NIA Creative in California and loved the people and process. www.niacreative.com

Events

Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
The Tricks to Paid Media June 6 @ 11 am PT
Display Advertising for Brand Awareness June 20 @ 11 am PT

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