Join Focus

Share what you know with millions of people

Focus is the best place to turn what you know into remarkable content

Follow Following Unfollow

Brand Strategy

Ask a Question

Jan. 20, 2012

Al Shultz and 2 other people answered this question

What's the best way to relaunch a brand logo w/o disruption to the biz or disturbance to customers?

Here are some important rules:
1. Have a very good reason before you change your logo/graphic identity. Only do it when you really need to, and don't do it very often.
2. Do it right. Have it done professionally. Make it look good.
3. When ... more

Advertising

Brand

Brand Building

Brand Strategy

Dec. 21, 2011

Catherine Goldberg asked a question

What is one specific example of how to build an effective Google+ brand strategy?

July 21, 2011

Damon Waldron asked a question

How do you market to millennials?

Marketing

Brand Strategy

June 2, 2011

Damon Waldron asked a question

What are the most effective corporate taglines?

May 19, 2011

Kent Lewis answered this question

What metrics do you use to measure the health of your brand?

There are a variety of metrics you can use to measure the health of a brand. From most important to most anecdotal:
-profitability
-revenue/sales
-sentiment (positive reviews/comments online or via surveys and focus groups)
-share of voice/mind (market research/surveys, press coverage, volume of branded searches, search engine visibility, social ... more

Marketing

Analytics & Metrics

Brand Strategy

May 13, 2011

Al Shultz answered this question

Will Microsoft's new "I'm a PC" ad be effective?

The new commercial will probably have some good effect for Microsoft -- because it is addressing one of the biggest challenges Microsoft faces right now: PC owners not buying newer PCs because they don't think the newer PCs have enough additional features/capabilities to warrant it.
But ... more

May 12, 2011

Damon Waldron asked a question

What are your tips for conveying the right personality for your brand on Facebook?

Marketing

Brand Strategy

Facebook

Social Media Marketing

April 1, 2011

Josh Sube answered this question

What have been your 3 most effective strategies 4 growing your brand in a highly competitive market?

Amy, thanks for the great ideas! Can you give more detail around giving cheat sheets to employees for their social networks? I'm very intrigued by this but work better with examples.
Thanks,
Josh more

March 20, 2011

Andrew Baker and 5 other people answered this question

Will Facebook be successful as a movie provider or is this a bit of brand overextension?

Even aside from the security and privacy issues that Erik highlights, Facebook will find it increasingly difficult to be all things to all people. If they continue to pursue this strategy, they will become less relevant to many people, and will find themselves becomes MySpace ... more

March 5, 2011

liz kowalsky and 5 other people answered this question

Will Google's loss of 40,000 Gmail accounts shake confidence in Google & the cloud in general?

Not to mention that a good managed hosting provider with proactive approach will watch over your server more then an in-house solution. more

Information Technology

Brand Strategy

Cloud Computing

1 more topic

Feb. 25, 2011

Susan Leighton and 3 other people answered this question

Will a cheaper iPhone version cause the iPhone to lose its "premium" luster?

Unfortunately, there are people who buy iPhones not for their features or apps but for the status of owning an iPhone. The only thing that releasing a cheaper iPhone would do is drive Apple's sales even higher because then the product is accessible to people ... more

Information Technology

Events

Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
The Tricks to Paid Media June 6 @ 11 am PT
Display Advertising for Brand Awareness June 20 @ 11 am PT

Top Contributors

more less

Andrew Baker

Points: 40

Director, Service Operations... Follow Following Unfollow

Chad Massaker

Points: 30

Technologist, Blogger, Cheer... Follow Following Unfollow

Erik Goldoff

Points: 20

IT Systems & Security consul... Follow Following Unfollow

Elliot Schreiber

Points: 18

President & CEO Follow Following Unfollow

Ben Kepes

Points: 18

Director Follow Following Unfollow

Amy Bills

Points: 10

Director of Demand Generatio... Follow Following Unfollow

Kent Lewis

Points: 10

President Follow Following Unfollow

William Freed

Points: 10

Pres/Owner Follow Following Unfollow

Paula Rosenblum

Points: 10

Managing Partner Follow Following Unfollow

Chris Selland

Points: 10

Senior Vice President, Corpo... Follow Following Unfollow

Cody Boswell

Points: 10

E-Commerce Director Follow Following Unfollow

Mark Burgess

Points: 10

Managing Partner Follow Following Unfollow

Nicholas Kontopoulos

Points: 10

Global CRM Business Developm... Follow Following Unfollow

Dan Snyder

Points: 10

Director of Technical Operat... Follow Following Unfollow

Marc Jordan Paxton

Points: 10

Operations Manager Follow Following Unfollow

Search for...

Share what you know with millions of people

Focus is the best place to turn what you know into remarkable content

Brand Strategy

Recent Activity

Events

Top Contributors

Related Topics

Search for...

Share what you know with millions of people

Focus is the best place to turn what you know into remarkable content

Brand Strategy

Recent Activity

Events

Top Contributors

Related Topics

Log In

Not a member yet? Join Now

Join Now

Already a member? Login

Focus is free.

Focus is simple.

As Featured In