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7 hours 29 minutes ago

ram babu and 15 other people answered this question at this roundtable

Content Marketing: Vendors as Publishers [1/26 @ 11 am]

Why is content marketing so important right now?

what i believe personally that the content is something which can work great to bring huge attention from the users if we help them to provide really good assistance in the form of digital media content curation! more

Marketing

Sales

B2B Marketing

B2C Marketing

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April 15, 2012

Catherine Goldberg asked a question

What is branded content?

Marketing

Branded Content

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Content Marketing

Feb. 16, 2012

Alan Charky and 1 other person commented on a roundtable

Content Marketing: Vendors as Publishers

Reading your expose about why brands need to become publishers is music to my ears for the fact that when I joined VAC AERO content publishing was the underpinning of my online marketing strategy. Five years later I am reaping the benefits a hundred fold. ... more

Jan. 30, 2012

Charlie Alter and 4 other people answered this question at this roundtable

Content Marketing: Vendors as Publishers [1/26 @ 11 am]

What will change in content marketing in 2012?

Content marketing will become more balanced in 2012, with particular attention to understanding the learning styles of readers who are being targeted with blogs and marketing materials on the web. This means understanding the Buyer Personas a company is targeting much better and mixing Right ... more

Jan. 30, 2012

Mike Bayes and 5 other people answered this question at this roundtable

Content Marketing: Vendors as Publishers [1/26 @ 11 am]

How often should a company publish content? Would you agree that quality is better than quantity or should a business insert "fluff" in between posts?

I don't know. And I agree, it depends. Our blog is published weekly (in general) and has great traffic and strong ranking for the blogs we publish. Our blog on "local ranking factors 2012" is number on on Google. I don't really know why. ( ... more

Jan. 29, 2012

Tony Zambito and 5 other people answered this question at this roundtable

Content Marketing: Vendors as Publishers [1/26 @ 11 am]

How important is it to create different kinds of media for content campaigns, i.e. video, slideshare, etc.?

Hi Lauren,
Good question and nice thread of response. I believe the question is a nuance one related to tactics one might use for a strategy that has a larger purpose. With the current rage of content marketing and demand generation - companies are diving ... more

Jan. 26, 2012

Morgan Plant answered this question at this roundtable

Content Marketing: Vendors as Publishers [1/26 @ 11 am]

We've seen a lot of hype/rapid growth in followers on Instagram lately. Are there any other important mobile marketing avenues that we should pursue?

We've dabbled with Tout as well, but it seems like mobile influence is growing beyond just collecting telephone numbers (and personally I would never want to be sold anything via text message). more

Jan. 26, 2012

Stephanie Tilton answered this question at this roundtable

Content Marketing: Vendors as Publishers [1/26 @ 11 am]

Is there any data available on buyer preferences for length of written content?

Check out Eccolo Media's B2B Technology Collateral Survey Report http://www.eccolomedia.com/publications.htm
They spelled this out more clearly in their 2010 report but there are few nuggets in the 2011 report. more

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Morgan Plant

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