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Budget
May 27, 2012
Hamid Ghanadan
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2 other people
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How have you explained the importance of content marketing to the C-suite in order to get the budget you needed?
Catherine - In B2B marketing, where commerce is highly technical and content-heavy, it would be important to first map a framework for how the target audience may react to different types of information mapped to their buying journey, and then develop the necessary classes of ... more
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