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Budgeting and Expenses
Nov. 8, 2010
Ann McCartan
and
7 other people
answered this question
Your Marketing Automation budget just got an extra $10,000. Where do you spend it and why?
I'd advise a client company to spend the additional funds on improving their data, specifically, data enhancement. This is the addition or overlay of elements that describe the prospect or customer fully, such as demographics/firmographics, psychographics (attitudes, lifestyles) and most importantly behaviors. These elements are ... more
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