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April 12, 2010
commented on a brief
Events
- Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
- The Tricks to Paid Media June 6 @ 11 am PT
- Display Advertising for Brand Awareness June 20 @ 11 am PT
I think the best practice is to ask for information on a need-to-know basis, not a want-to-know basis. Treat the registration form as the barrier that your site visitor needs to jump over to give you their contact information. The longer the form, the ... more