Buyer Persona Development

Content Marketing and Sales Enablement Must Get Married

Business

Business-to-business

Buyer Decision Models

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Dec. 17, 2011

Tamara Schenk and 1 other person commented on this post

Tony, thanks for your valuable feedback.
What do I mean by a "valuable conversation"? First of all, the customer decides what's a valuable conversation. Regarding a variety of research on that topic, a conversation is perceived as valuable, if it's about the customer, tailored to the ... more

Dec. 12, 2011

Tony Zambito published a post

The Social Buyer Engagement Index

Dec. 7, 2011

Tony Zambito published a post

Future of Buyer Personas is Social - Part 5 (6 Essentials To Embedding Into Your Organization)

Anthropology

Future of Buyer Personas is Social - Part 4 ( A New Role and Framework)

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Dec. 7, 2011

Tony Zambito published a post

Dec. 7, 2011

Tony Zambito published a post

Future of Buyer Personas is Social - Part 3

Dec. 7, 2011

Tony Zambito published a post

The Future of Buyer Personas is Social - Part 2

Sales

The Future of Buyer Personas is Social - Part 1

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Dec. 7, 2011

Tony Zambito published a post

Buyer

Turn B2B Buying Into a Social Experience

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Dec. 6, 2011

Aura Garrillo and 1 other person commented on this post

Thank you Tony! I really appreciate this insight you have provided, it´s one of those tipping points, because now that you´ve made me realize this intersecting of the two worlds, I can put into perspective my own B2B efforts! more

Dec. 6, 2011

Tony Zambito published a post

Reinvent B2B Sales With Buyer Personas

Dec. 6, 2011

Tony Zambito published a post

Use Buyer Personas to Segment by Buying Behavior

Dec. 6, 2011

Tony Zambito published a post

Buyer Personas Require Qualitative Research and Contextual Inquiry

Nov. 9, 2011

Tony Zambito published a post

Plan for the Social Buyer Before It’s Too Late

Nov. 8, 2011

Tony Zambito published a post

Using Context for Social Buyer Persona Strategy

Nov. 8, 2011

Tony Zambito published a post

Importance of Context to Understanding the New Social Buyer Persona

Oct. 6, 2011

Tony Zambito published a post

How Ready is Your Organization for the New Social Buyer?

Oct. 5, 2011

Tony Zambito and 2 other people commented on this post

The Link Between Lead Nurturing and Buyer Experience Marketing

Hi Mac,
A good point! What makes this extremely challenging for businesses is the so called randomness that is associated with the business buyer today. Thus, as you say, lead nurturing needs to take this into consideration.
Thanks for commenting!
Tony more

Oct. 5, 2011

Tony Zambito published a post

Four Challenges Market Research Faces Today

Advertising and Marketing

American Marketing Association

Business

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Aug. 24, 2011

Ellen Naylor and 4 other people answered this question

How would you develop reasonable buyer personas for a company whose data you don't have access to?

One thing I would add, if this company you are targeting is a known competitor, ask your sales force. That company is probably targeting the same companies you are. more

Brand and Product Strategy