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Buyer Persona

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May 16, 2012

Jill Rowley answered this question

Do you use a buyer persona template? What criteria do you include?

EloquaU Power Hour: Nurturing Using Buyer Personas
EloquaU Power Hour: This sesson is Part 2 of the Buyer Persona Power Hour Series. In this session, learn from Best Practice Consultant and Success Coach, Laura Cross, how to make personas work for your company. Explore nurture ... more

Marketing

Sales

Buyer Persona

Buyer Persona Template

May 9, 2012

Julian Poulter and 4 other people answered this question at this roundtable

Cutting Edge Content Marketing Strategies [5/1 @ 1 pm]

Doesn't content marketing just mean the same thing as customer communications?

My view is a little different. Content that is fresh, interesting and engaging is something that will mean other people whether they be prospects, suspects, customers or ex customers will find interesting.
If they find your content interesting - what ever the topic of medium ... more

May 3, 2012

Michael A Brown and 1 other person answered this question at this roundtable

Cutting Edge Content Marketing Strategies [5/1 @ 1 pm]

What does the term "content engineer" mean to you? Do you have a dedicated role in this capacity within your company?

Content engineer = writer/producer

Information Technology

May 1, 2012

Michael A Brown answered this question at this roundtable

Cutting Edge Content Marketing Strategies [5/1 @ 1 pm]

What does "content" mean to you?

Content is written, visual, or spoken copy designed to achieve one or more of these objectives within the selling/consideration/buying process
• attract attention and interest
• educate and differentiate
• promote and inspire
• provoke a positive response and an observable, measurable forward step
Good ... more

May 1, 2012

Scott Mitchell answered this question at this roundtable

Cutting Edge Content Marketing Strategies [5/1 @ 1 pm]

How "mature" is your approach to content marketing.

Here is a framework to consider...
Stage 1: Chaos or Ad Hoc
At this stage, writers are writing, editors are editing and content is published.
And that's it. No theme, no tracking...no plan at all. While this may work if your blog is just for ... more

May 1, 2012

Scott Mitchell answered this question at this roundtable

Cutting Edge Content Marketing Strategies [5/1 @ 1 pm]

What are some newer approaches for better matching, and personalization of content to the prospect?

My focus over the past few months has been "inside the box" so to speak. The "box" in this sense is inside the box of playable content on the web. In addition to working with LoopLogic, I am the chair of a large nonprofit association ... more

May 1, 2012

48 people recently signed up for this roundtable

Cutting Edge Content Marketing Strategies

April 25, 2012

Christos Giordamlis asked a question at this roundtable

Cutting Edge Content Marketing Strategies [5/1 @ 1 pm]

How would you define these terms: executives, sales, marketers, IT, and content contributors?

Information Technology

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