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Buying Cycle

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Jackie Nagel
Jan. 10, 2012
Jackie Nagel answered this question
How is the buying cycle for a new prospect different than that of an existing customer?
Marketing
Sales
Buyer Persona
Buying Cycle
1 Answer • Answer this question
Tony Zambito
Nov. 9, 2011
Tony Zambito published a post
Plan for the Social Buyer Before It’s Too Late
Marketing
Sales
Business
Buyer Behavior
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Michael A Brown
Oct. 12, 2011
Michael A Brown and 3 other people answered this question at this roundtable
How to Market to IT: Real Advice Direct From IT Experts [10/4 @ 1 pm]
If a vendor takes on some of your analysis and documentation leg work, would they gain any leverage in the process?
Information Technology
Marketing
Operations
Sales
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John McCoy
Oct. 11, 2011
John McCoy and 1 other person answered this question at this roundtable
How to Market to IT: Real Advice Direct From IT Experts [10/4 @ 1 pm]
What are the best ways for IT vendors to do company-specific homework in advance of a sales call?
Information Technology
Marketing
Operations
Sales
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John McCoy
Oct. 11, 2011
John McCoy and 1 other person answered this question at this roundtable
How to Market to IT: Real Advice Direct From IT Experts [10/4 @ 1 pm]
Globally we experienced a recession. Is there room for customer value proposition (CVP) or are most IT manager’s price-only buyers?
Information Technology
Marketing
Operations
Sales
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John McCoy
Oct. 11, 2011
John McCoy and 1 other person answered this question at this roundtable
How to Market to IT: Real Advice Direct From IT Experts [10/4 @ 1 pm]
How important is it for a sales person to have an understanding of your business and network architecture along with your industry?
Information Technology
Marketing
Operations
Sales
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Andrew Baker
Oct. 11, 2011
Andrew Baker answered this question at this roundtable
How to Market to IT: Real Advice Direct From IT Experts [10/4 @ 1 pm]
How loyal are you to your existing IT provider and what needs to happen for you to leave them?
Information Technology
Marketing
Operations
Sales
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Craig Rosenberg
Oct. 7, 2011
Craig Rosenberg and 2 other people commented on a roundtable
How to Market to IT: Real Advice Direct From IT Experts
Information Technology
Marketing
Operations
Sales
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John McCoy
Oct. 6, 2011
John McCoy and 3 other people answered this question at this roundtable
How to Market to IT: Real Advice Direct From IT Experts [10/4 @ 1 pm]
Will one of you name one or two actions that turn a vendor from a possibility into a reliable, trustworthy source?
Information Technology
Marketing
Operations
Sales
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Scott Albro
Oct. 4, 2011
Scott Albro asked a question at this roundtable
How to Market to IT: Real Advice Direct From IT Experts [10/4 @ 1 pm]
Which vendor marketing organizations do a good job of creating content for IT professionals?
Information Technology
Marketing
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Sales
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