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Campaign Management
Jan. 25, 2012
Cale Helmer
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2 other people
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How could McDonald's have prevented this bad Twitter campaign?
Realistically, they should have learned from their mistake the first time around. A few months back they quietly started testing out Twitter as a forum to generate customer buzz. It failed miserably as people used it as a sounding board for everything that's wrong with ... more
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July 20, 2010
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