Chris Brogan

How can we get our employees to interact on social media on behalf of the company?

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Nov. 4, 2010

Nigel Milne and 2 other people answered this question

Develop a Social Media Rules of Engagement document, train your employees on it and have each employee signing it. more

How do you/companies find the time to use social media?

Nov. 4, 2010

Avi Kaye answered this question

If you're talking about using Social Media a a means to get more business, then it's all about setting goals and expectations. You don't just dive willy-nilly in to the great world of 'Social Media' firing updates in all directions, and expect anything to come ... more

How do you handle B2B Social Media compared to B2C?

Nov. 3, 2010

Ryan Cole answered this question

Greetings Lauren,
I think it depends on your industry of course, but fundamentally I find Facebook to be very important for B-to-C and Twitter and Linked in to be more B-to-B. Now, these are broad generalizations.
B2B social media really isn't that different than B2C ... more

What are some other teams besides marketing that should help with social media strategies?

Nov. 3, 2010

Jame Ervin and 2 other people answered this question

Anyone who interacts with the customers, the public or your community. I also find that it helps to have unengaged high-potential employees involved. Most love to be selected and already participate. It helps improve retention and they usually have good insights to what needs improving. more

Should companies be using YouTube as part of their social media strategy?

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Nov. 3, 2010

Geoff Vincent and 1 other person answered this question

Hi Lauren,
As a long time marketer, but also someone who has NOT yet taken the plunge into marketing my own company on YouTube, I say yes, yes, yes. Do it!
Of course, don't just jump into it. Like any marketing program you need a communications strategy ... more

What's the best way to separate your personal and business media?

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Oct. 22, 2010

Jaxi West answered this question

Simple: just don't mix the two. It's not that complicated.
Also, be careful - just as you can see anything - they can too - so sooner or later unless you use some code name, your employer could get whim of it. Anything you do on ... more

Oct. 16, 2010

Ileane Smith and 1 other person answered this question

How do you manage the time involved in searching in Twitter?

I use "social mentions" to track mentions of the company and some others at the organization use Google Alerts.
I also use HootSuite and monitor searches on our company name and Twitter accounts in different columns and tabs. If you have any questions about using HootSuite ... more

How do you drive use of interactive tools?

Oct. 14, 2010

Andi Gutierrez asked a question

Oct. 14, 2010

Jon Breyfogle answered this question

Have you used social media to drive B2B engagement?

We have been tipping our toes in that water and plan to continue. As a IT services company, we started by using the Group Discussion in LinkedIn to mention seminar events we were doing with vendors and I've used the Messaging there to simply send ... more

Oct. 13, 2010

Rick Itzkowich answered this question

How do you use LinkedIn?

Lauren,
If I were to boil down LinkedIn to one sentence this would be it:
You don't know who all the people you know, know.
So LinkedIn let's you identify individuals, companies or target audiences that you would like to connect to to help you achieve your business ... more

What is the biggest mistake you often see businesses make concerning social media?

Oct. 12, 2010

Paul Ward and 7 other people answered this question

John V, disagree for the following reasons:
1. Use of SM is increasing, penetrating among older users.
2. Most SMB (B2C obviously) are people businesses.
3. People of all ages trust the opinions of "people like me" more than they trust commercial information. This trust in "people like ... more

How should you structure a social media team in a large company?

Oct. 11, 2010

david leibner and 1 other person answered this question

B2B or B2C?
If you give me a short description of the "company" I will give you the information you are looking for. more