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Clara Shih

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Nov. 16, 2010

Lara McCulloch and 8 other people answered this question

What is the downside to using facebook as your sole website?

There are some great comments so far. To answer your question specifically, I would say:
1. Credibility - self explanatory.
2. Ownership - Facebook owns your content and all information you share.
3. Back up - Facebook goes down, so does your content. Facebook decides to cancel ... more

Marketing

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Clara Shih

Facebook

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Nov. 10, 2010

Jennifer Williams and 1 other person answered this question

What's the best way for a small business to get business using Facebook?

When I am asked this question (or similar questions) by clients and prospects, I start asking questions about goals. All web marketing, including social media marketing, has the one obvious goal - more customers. But there are different methods to get more customers and you ... more

Oct. 29, 2010

Steve Allan answered this question

Creating a Facebook page for your business

The page has to be created out of someone's profile - whether their 'real' one on one set up for this purpose. The best way to handle this is to make sure there are multiple administrators for the page. Then, the business page will be ... more

Oct. 28, 2010

Lauren Harper asked a question

How does one go about setting up sales via Facebook?

Oct. 28, 2010

Lauren Harper asked a question

How do you create online ordering on Facebook?

Oct. 25, 2010

Avi Kaye and 1 other person answered this question

What's the best way to market a service via Facebook/Twitter?

Marketing a service is much like marketing a product. Take software development, for example. There are plenty of small companies out there that develop solutions at the client's request - they don't sell a specific tool, or product. They sell their developing services.
And like any ... more

Oct. 25, 2010

Lauren Harper asked a question

Are there any powerful use cases for use of Facebook in the B2B environment?

Marketing

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Clara Shih

Focus Interactive Summit

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Oct. 25, 2010

Lauren Harper asked a question

Branding best practices in social media?

Marketing

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Clara Shih

Focus Interactive Summit

1 more topic

Oct. 20, 2010

Lorraine Hamilton and 1 other person answered this question

Will social media profiles replace business websites?

I don't think so. Business websites are meant for business. Social media is for making relationships. Both are different. Now, people are using social media for indirect selling. more

Oct. 7, 2010

Bob Leonard and 4 other people answered this question

What content is important to put on social media sites?

I've found that varying the content is helpful in filling out my online persona. There's a real and natural relationship between content, customer service, marketing, public relations, sales, social media and technology; so I address all those areas. Then I throw in some spiritually-related (not ... more

Marketing

#focusisms

Clara Shih

Focus Interactive Summit

1 more topic

Oct. 6, 2010

Lauren Harper asked a question

How should advertising companies use social media?

Oct. 5, 2010

Craig Rosenberg answered this question

How can you get employees to participate in Facebook but keep them from surfing these sites all day?

We want them in social media but we don't want them using it to hang out with their friends. Call me a California progressive, but if you set clear goals as well as stretch goals, then you don't have to manage Facebook or other social ... more

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Clara Shih

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