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Consumer Insights
March 26, 2011
Manuel Castillo
and
1 other person
answered this question
When established brands undergo a redesign, is there a line drawn between evolution and destruction?
If I understand correctly you are talking about something similar to what pepsi did with the redesign of their logo, if customers can not in a few seconds recognize your brand, you went to far. more
Jan. 6, 2011
answered this question
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