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Content Marketing Strategies

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Jan. 23, 2012

Michael A Brown and 3 other people answered this question

What type of content offers most significant social media value for B2B enterprises?

Hi Yuliya! For my business, it’s the very sort of content we are engaged in right now … relevant, timely topics discussed openly amongst peers. That’s why I am active in professional on-line networking venues, especially Focus.com and certain LinkedIn groups.
Regarding: “Photo? Infographics? Polls? ... more

Marketing

B2B

B2B Marketing

Content

2 more topics

Jan. 1, 2012

Don Fitchett asked a question

Why NOT build a company website using a Content Management System (CMS) like WordPress?

Information Technology

Content Management

Content Marketing Strategies

Website Building

Oct. 1, 2011

Sharon Smith asked a question

Do the recent changes to Facebook require "new thinking from marketers"?

June 28, 2011

Lauren Harper asked a question at this roundtable

Expert Best Practices in Content Marketing [7/14 @ 1 pm]

At what point should you put content behind a registration form on your website?

April 6, 2011

David MacLaren answered this question

Have you used Digital Asset Management as a part of your content marketing strategy or approach?

Hi Joshua, we use MediaValet (a cloud based digital asset management product we built), to manage over 30 terabytes of content for the 10,000+ hotels we work with. To find out more about the product, visit www.mediavalet.co. If you have specific questions about how we ... more

Marketing

Content Creation & Management

Content Marketing

Content Marketing Strategies

March 8, 2011

Doug Kessler and 2 other people answered this question

What are some dangers or pitfalls of using buyer personas in your B2B marketing efforts?

A common mistake we see is overly-optimistic personas.
People paint a portrait of an ideal prospect rather than a real one.
Another is being a slave to personas. They're guides not prescriptions. As a consumer of websites, I sometimes resent being shepherded down a persona route. As ... more

Marketing

B2B Best Practices

Content Marketing

Content Marketing Strategies

Feb. 8, 2011

Scott Albro and 2 other people answered this question

If you were limited to one content type for your marketing, what would it be and why?

High quality text for a few reasons:
1. Text can be repurposed into multiple content types. The old publishing adage "create once, publish many" has never been more important. In a media marketplace where audience attention is scarcer than ever supporting multiple content types and formats ... more

Marketing

Content Marketing Strategies

Content Rules

Infographics

1 more topic

Jan. 18, 2011

Brody Dorland answered this question

Content Marketing "Worst" Practices: What are some examples of ineffective content marketing & why?

A really well-packaged peice of content that is all about you...not about them (your customer).

Marketing

Content Marketing

Content Marketing Strategies

Inbound Marketing

Jan. 17, 2011

Jeff Ogden and 5 other people answered this question

How do you provide the right content at the right time to the right buyers?

Great answers here, but I also think the key to delivering the right content at the right time is a good listening program.
Marketing automation systems like Eloqua, Marketo and Silverpop give you the ability to track behavior and learn from it. So if you see ... more

Marketing

Content Marketing Strategies

Marketing Automation Best Practices

Nurturing

Jan. 11, 2011

Joe Chernov and 8 other people answered this question

What does "marketing departments should act like publishers" really mean?

The Content Marketing Institute today published a case study titled, "How To Create Killer Content" on SlideShare (http://www.slideshare.net/cmi42/how-to-launch-a-killer-content-marketing-camp...). Although the case explores much of the work Eloqua has done in this area, the author - Michele Linn - writes it in a way that there ... more

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Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
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