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Dec. 17, 2011

Tamara Schenk and 1 other person commented on this post

Content Marketing and Sales Enablement Must Get Married

Tony, thanks for your valuable feedback.
What do I mean by a "valuable conversation"? First of all, the customer decides what's a valuable conversation. Regarding a variety of research on that topic, a conversation is perceived as valuable, if it's about the customer, tailored to the ... more

Marketing

Sales

Business

Buyer Experience

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Nov. 9, 2011

Tony Zambito and 1 other person commented on this post

The Future of Buyer Relationships

Hi Nigel,
Thanks for your comment. I certainly agree that the notion of co-creation with customers need to be better understood. Understanding complexities in decision-making is only going to become a greater need as decision-making is becoming more complex with the introduction of more sources and ... more

Nov. 8, 2011

Tony Zambito published a post

Creating Scenarios About Your Social Buyer Persona

Marketing

B2B Marketing

Buyer

Buyer Experience Marketing

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Nov. 8, 2011

Tony Zambito published a post

Using Context for Social Buyer Persona Strategy

Nov. 8, 2011

Tony Zambito published a post

Importance of Context to Understanding the New Social Buyer Persona

Oct. 6, 2011

Tony Zambito published a post

How Ready is Your Organization for the New Social Buyer?

Sept. 9, 2011

Catherine (Cate) Houdek and 3 other people answered this question

What are some considerations to keep in mind when creating a content strategy?

I concur with all the above and would add something important - bandwidth and ownership.
Bandwidth - Who is going to do the work? Content marketing requires ongoing time and effort, social media are hungry outlets, requiring constant care and feeding. Managing content on just ... more

July 12, 2011

Tony Zambito published a post

Informing Content Strategy with Buyer Persona Development

Marketing

Buyer Persona Development

Buyer Personas

Content Marketing

March 16, 2011

Shannon Ryan asked a question

What tips do you recommend for developing a content plan for a virtual event or digital community?

March 8, 2011

Shannon Ryan asked a question

Does your content strategy factor in the increase in tablet usage?

Dec. 13, 2010

Roger Wood and 3 other people answered this question

What's your content strategy for Twitter?

Agreed, social media will not work as a stand alone strategy. Using Twitter, for example, can tailored to pull traffic to your blog. Valuable Content on blogs, highlighted and amplified on twitter raise awareness and interest. The resulting awareness and interest results in increased traffic, ... more

Nov. 17, 2010

Sarah Miller asked a question

Content Strategy: How would you define a "content strategy" and what does it encompass?

Nov. 15, 2010

Scott Kellner and 1 other person answered this question

What should your content strategy be for your virtual event booth?

One of the biggest benefits to utilizing virtual event technology is that you have so much flexibility with your content. There are many ways to organize it so that you can easily enable attendees to sort through it (if there's a lot), or to showcase ... more

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