Share what you know with millions of people

Focus is the best place to turn what you know into remarkable content

×

Follow Following Unfollow

Contentmap

Ask a Question

Nov. 4, 2010

Stephanie Tilton and 6 other people answered this question

Please define what is meant by 'Content Mapping'?

These are all great answers! To add to Scott's response above - tech marketers are fortunate in being able to tap into third-party research about content preferences. One such resource is TechTarget's 2009 Media Consumption Benchmark Report 2: Closing the Gap between IT Buyers and ... more

Oct. 11, 2010

Tony Zambito and 3 other people answered this question

Identifying the buyer persona and the buyer stage seem to be the most difficult, how do you do this?

First and foremost, it is important to view buyer personas in the context of methodology and design. The origins of buyer personas have their roots in design. How you arrive at buyer personas starts with a commitment to qualitative insight gathering. Buyer personas are an ... more

Oct. 11, 2010

Craig Badings and 9 other people answered this question

Are thought leadership efforts seperate from buying cycle driven content?

All great answers. I would like to add a few points for debate/consideration.
1) Thought leadership has to be client or prospect centric
2) Thought leadership is a lead generator but should not include overt product or sales content
3) Great thought leaders whether they ... more

Sept. 5, 2010

Craig Rosenberg and 2 other people answered this question

What is considered "real value" in content?

I agree with Ardath above. This question came up during my presentation in the webinar: Content Mapping: Where to Start, What You Need and How It Works. Valuable, meaningful content is in the eye of the beholder. You need to make sure you understand your ... more

Aug. 17, 2010

Sarah Miller asked a question

What do marketing experts think of a two stage approach to content mapping?

Content Mapping

Aug. 17, 2010

Sarah Miller asked a question

How does 3rd party content vs. vendor content play into a content map?

Events

Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
Marketing Thought Leaders: A Conversation with Jamie Mallinger June 1 @ 11 am PT
The Tricks to Paid Media June 6 @ 11 am PT
Display Advertising for Brand Awareness June 20 @ 11 am PT

Top Contributors

more less

Ardath Albee

Points: 140

CEO and B2B Marketing Strate... Follow Following Unfollow

Scott Albro

Points: 60

Founder, CEO Follow Following Unfollow

Craig Rosenberg

Points: 60

Vice President, Sales and Ma... Follow Following Unfollow

Carlos Hidalgo

Points: 40

CEO Follow Following Unfollow

Tony Zambito

Points: 20

President and CEO Follow Following Unfollow

Candyce Edelen

Points: 20

CEO Follow Following Unfollow

Christopher Jablonski

Points: 10

Independent Marketing Consul... Follow Following Unfollow

Chris Snell

Points: 10

Inside Sales Manager, The Ma... Follow Following Unfollow

Craig Badings

Points: 10

Director Follow Following Unfollow

shoes trade

Points: -4

Follow Following Unfollow

Related Topics

× 6

Follow Following Unfollow

Content Mapping

× 1

Follow Following Unfollow

× 1

Follow Following Unfollow