Join Focus

Share what you know with millions of people

Focus is the best place to turn what you know into remarkable content

Follow Following Unfollow

Conversion Rate

Ask a Question

March 29, 2012

saima nichesuite asked a question

What are the best ways to increase customer conversion rates?

Sales

Conversion Rate

March 28, 2012

Bob Parsons and 9 other people answered this question

Can SEO lower my conversion rate?

This is an old question, but I thought I would post something to consider. Websites can be OVER-optimized for SEO, to the point that body text is so saturated with keywords and keyword phrases that it becomes silly to read. Likewise for heading level tags. ... more

Conversion Rate

Search Engine Optimization

Search Marketing

SEO Tips

March 20, 2012

Sean Collier and 1 other person answered this question

Is requiring a customer to create an account on your website a significant drawback to sales?

In general any extra steps or clicks in the path to purchase are bad things for conversion rate. However, something to consider when building a store is repeat business. How much of your client base will buy from you more than once. It is always ... more

Information Technology

Feb. 6, 2012

Bob Parsons answered this question at this roundtable

Improving Landing Page Conversion Rates [1/12 @ 1 pm]

How much emphasis, if any, should I place on search engines other than Google and why?

Here is where you find the answer: http://gs.statcounter.com/
If you choose a statistic such as "Search Engine", you will see that worldwide Google is favored by a ridiculous margin. But, this is not the case for certain countries. Click on the dropdowns to do detailed ... more

Jan. 16, 2012

Belldon Colme and 4 other people answered this question at this roundtable

Improving Landing Page Conversion Rates [1/12 @ 1 pm]

Does video content increase conversions?

Thank you for the question, Terri, and thank you Chris Goward for citing an actual study. I have asked this question myself many times. The people who sell video products sure think video is the cat's meow for conversions, and as pointed out by Stafford ... more

Jan. 16, 2012

Charlie Alter and 5 other people answered this question at this roundtable

Improving Landing Page Conversion Rates [1/12 @ 1 pm]

If I’m a technology firm, should I promote content for download or a free demo or trial?

The whole point is Who the technology firm is trying to sell to. This is why Buyer Personas are so important: be very specific about who you are trying to reach, what their problems are and what they want from your company.
Then make the ... more

Jan. 13, 2012

Nick Davis answered this question at this roundtable

Improving Landing Page Conversion Rates [1/12 @ 1 pm]

When the intent of the landing page is to generate a lead for followup, are there recommendations to avoid creating a barrier to consumption?

Excellent information - thanks Anna!

Jan. 13, 2012

Joseph Carrabis and 1 other person answered this question at this roundtable

Improving Landing Page Conversion Rates [1/12 @ 1 pm]

Do you think neuromarketing has a place in measuring the neurological appeal of landing pages?

I agree that neuro has a place and have been promoting that for a while. What I disagree with is that neuro means big spends. Go through my list of columns on iMedia (http://www.imediaconnection.com/profiles/iMedia_PC_Articles.aspx?ID=3490) and you'll see that we've been explaining neuro since 2005 in ... more

Jan. 12, 2012

Anna Talerico and 1 other person answered this question at this roundtable

Improving Landing Page Conversion Rates [1/12 @ 1 pm]

What exactly is a microsite?

Usually a microsite is any sort of stand-alone web experience that may be between 2-10 pages and is specific to a topic, a message, a campaign or an offer. more

Events

Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
Marketing Thought Leaders: A Conversation with Jamie Mallinger June 1 @ 11 am PT
The Tricks to Paid Media June 6 @ 11 am PT
Display Advertising for Brand Awareness June 20 @ 11 am PT

Top Contributors

more less

Catherine Goldberg

Points: 161

Event Producer Follow Following Unfollow

Lauren Harper

Points: 53

Community Manager Follow Following Unfollow

Carlos Hidalgo

Points: 50

CEO Follow Following Unfollow

Dejan Petrovic

Points: 30

Director Follow Following Unfollow

Teri Addabbo

Points: 28

Executive Producer Follow Following Unfollow

Mark Moeller

Points: 23

Vice President Business Deve... Follow Following Unfollow

Rob Luciano

Points: 20

Director of Business Develop... Follow Following Unfollow

Anna Talerico

Points: 18

Executive Vice President Follow Following Unfollow

Chris Goward

Points: 10

Co-Founder & CEO Follow Following Unfollow

David Iwanow

Points: 10

SEO Consultant Follow Following Unfollow

Clarice Lin

Points: 10

Senior Business Intelligence... Follow Following Unfollow

Sean Collier

Points: 10

Chief Customer Advocate Follow Following Unfollow

Jonathan Frei

Points: 10

Sales/Marketing Follow Following Unfollow

Nick Davis

Points: 10

Director of Product Manageme... Follow Following Unfollow

Howie Levy

Points: 10

VP of Product Marketing Follow Following Unfollow

Search for...

Share what you know with millions of people

Focus is the best place to turn what you know into remarkable content

Conversion Rate

Recent Activity

Events

Top Contributors

Related Topics

Search for...

Share what you know with millions of people

Focus is the best place to turn what you know into remarkable content

Conversion Rate

Recent Activity

Events

Top Contributors

Related Topics

Log In

Not a member yet? Join Now

Join Now

Already a member? Login

Focus is free.

Focus is simple.

As Featured In