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Nov. 21, 2011

Catherine Goldberg and 2 other people answered this question

Gap logo controversy: What did the Gap do wrong?

Gap used NeuroFocus to test the "neurological effectiveness" of their logo after the fact in order to determine what went wrong.
The words "active", "authentic", and "stylish" were used as ERP's to measure the brands attributes. There was relatively no lift at all between the ... more

Marketing

Branding

Creative

Design

1 more topic

June 10, 2011

Sarah Miller asked a question

What are some of the worst business emails you have seen?

Feb. 22, 2011

Wayne Spivak answered this question

How do you see the advertising industry changing over the next 5 -10 years?

I have been involved in the Entertainment (Model) business for the last 17 years. The Internet has changed the "deal" as it relates to the amount of money an advertiser is willing to spend, and the bang for their buck that they want.
Department stores (major ... more

Feb. 15, 2011

Correy Honza answered this question

What are your best practices for email template design?

Email creative is easily one of the hardest things to design for. While websites only have to take into account a few browsers, there are more email clients than you can shake a stick at. You are on the right path by creating a template ... more

Marketing

Creative

Email Marketing

Feb. 14, 2011

Scott Cohen and 4 other people answered this question

How long does it take you to create a marketing email, from concept/kickoff to send?

Having just finished a 4-plus year stint on the client side of things, I can say this: "It depends." I was a one-man show, managing content creation, list hygiene, and deployment. Here's generally how it broke down:
Provided I had a template already in place for ... more

Marketing

Creative

Email Marketing

Feb. 1, 2011

David Kellerman and 1 other person answered this question

What was the most creative sales training tactic you have ever used? What were the results?

When in doubt and the prospect balks, I refer to Brian Tracy's "Feel, Felt, Found" tactic.
Ms. Jones, I understand how you feel. Many of our clients or XYZ client felt the same way that you do. But, once they implemented ABC they found it ... more

Sales

Creative

Sales Training

Sales Training Techniques

Nov. 30, 2010

Phil Donaldson selected a best answer for

Does a Sales and Marketing Aligned World Spell the End of Creative?

In this new world of content marketing, does marketing execution wear a tie or a turtleneck? Does marketing still have room to be imaginative? more

Nov. 29, 2010

Whit Gurley answered this question

Do you think advertising agencies can excel at user experience design?

Hey Scott,
Interesting discussion, I don't have enough direct experience with ad agencies for that issue to have reared its head. My design studio falls somewhere in between those two camps, doing a good bit of UX design for online applications as well as a great ... more

Oct. 22, 2010

Kaitlin Mikalis asked a question

What are some of the best holiday gifts you have received from a vendor?

Sept. 9, 2010

Sean Collins asked a question

Creative Staffing: In-house or outsourced design? or both?

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Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
Marketing Thought Leaders: A Conversation with Jamie Mallinger June 1 @ 11 am PT
The Tricks to Paid Media June 6 @ 11 am PT
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