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Customer Centricity
Sept. 19, 2011
Ravi Sharma
and
2 other people
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Customer Centric Marketing Strategies to Escape the Commodity Trap
Genuine, sensitive and smart communicators have always understood, recognised and leveraged this emotion intelligently to escape from the dreaded ‘commodity trap’ and place brands where they actually belong – at the emotional centric-stage. Confesses veteran behavioural scientist and communication-watcher Kishore Dave, “This is a hallowed ... more
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