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Customer Experience Mapping
Nov. 30, 2010
asked a question
July 23, 2010
published a brief
Events
- Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
- Marketing Thought Leaders: A Conversation with Jamie Mallinger June 1 @ 11 am PT
- The Tricks to Paid Media June 6 @ 11 am PT
- Display Advertising for Brand Awareness June 20 @ 11 am PT
I think, in general, you want to:
a) Formulate the questions around mutually exclusive elements of the experience - ie don't confuse the customer with a question that tries to cover both agent knowledge and timeliness for example. This way you can ensure that what ... more