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Jan. 12, 2011

David Pitta and 2 other people answered this question

Webinar Best Practices: Is there an advantage to live webinars vs. pre - recorded, on demand ones?

Sarah,
As a slight contrast to others, live offers the highest level of engagement. BrightTALK measured live vs. on demand engagement across their network in 2010 and found on average the live audience will view 31.3 minutes vs. 14.5 on demand. So nearly half on average ... more

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Dec. 13, 2010

Mark Burgess answered this question

Webinar Lead Follow-up: Do you nurture webinar leads? If so, how do you build off the webinar?

Sarah,
Basically, I treat webinar leads the same as leads from trade shows (although I have moved to attending the virtual variety), email or direct mail. The more you know about the prospect the better you are able to rank/score their interest and potential to buy. ... more

Nov. 18, 2010

Rhonda Hughes answered this question

For Webinars, can you use Citrix with a video cam in addition to, or instead of Power Point?

GoToWebinar does not currently support video but it is coming soon –
Citrix Unveils GoToMeeting with HDFaces™: Integrated HD Video Conferencing: http://www.citrixonline.com/pr/pressRelease.tmpl?FileID=100610&SourceTemplate... more

Nov. 18, 2010

Koka Sexton and 3 other people answered this question

Social Media Listening: How can listening develop with industries that are not on social media?

This is how a small shop could become a big name in the social media space: @zach "Maybe there would be demand for stained glass 'twitter names' or social media icon stained glass. You could find new niche markets." more

Nov. 18, 2010

Craig Rosenberg answered this question

Marketing KPI's: What KPI’s do you recommend for sales and marketing to agree on?

UNIFIED LEAD DEFINITION -- that is, the definition of what is handed off to sales from marketing. This needs to be signed off by sales and marketing. It needs to be clear and easy to understand, everyone needs to know what it is. Without this, ... more

Nov. 18, 2010

Phaedra Weiler and 1 other person answered this question

Webinar Metrics: What kind of metrics do you use to measure webinars?

What kind of Webinar are you holding? A short info-webinar (five minutes or less)? Then you might look at metrics that are just what the internet calls 'hits', to specific websites.
Otherwise I would look at the metrics that Craig Rosenberg suggested, Attendee Rate, Engagement ... more

Nov. 18, 2010

Craig Rosenberg answered this question

Lead nurturing: What should be the end goal for a company looking at implementing nurturing?

The end goal for nurturing should be improvement in one or all of the below metrics:
1. Revenue
2. Sales Opportunities Created
3. Sales Ready Leads
Pretty simple. Nurturing for the sake of nurturing is just activity. We nurture because we have been leaving leads on the floor, the ... more

Nov. 18, 2010

Geoff Vincent and 3 other people answered this question

Social Media Listening: Is Google Reader a free resource worth using to do social media listening?

Reader is great, I use it daily. Alerts too. So I concur with all comments that both are good listening tools.
One thing to be aware of (that I experienced) is that it will take you some amount of time to fine tune what gets ... more

Nov. 18, 2010

Craig Rosenberg answered this question

Do you have suggestions to finding where on the internet your prospects are?

1. Ask them -- Call 20 of your perfect prospects and ask them. People are willing to help, as long as you aren't pitching them.
2. Follow the keyword -- Look for the sites that make the first page of Google for your industry keywords.
3. Find ... more

Nov. 18, 2010

Craig Rosenberg answered this question

Webinars: Are there reasons to host webinars if the product must be experienced before purchase?

When I think of this question, I think of how awesome it would be to go to a webinar with a third-party expert on mid-sized cars presenting. I would have a safe, anonymous environment to ask honest questions as I did my research. That is ... more

Nov. 17, 2010

Tom Elrod answered this question

Lead Nurturing: How do you know when you are nurturing enough, not enough or too much?

One thing you can do to help measure "too much" lead nurturing is to create a web form for people to opt out of the lead nurturing program and include as a link within the emails that are being sent out as part of the ... more

Nov. 17, 2010

Sarah Miller asked a question

Marketing Metrics: What's ALV stand for? And how do you use it?

Nov. 17, 2010

Sarah Miller asked a question

Social Media Listening: What do you consider "actively listening?"

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