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Demand Generation Strategy
March 27, 2012
answered this question at this roundtable
Jan. 4, 2012
asked a question
Dec. 12, 2011
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Nov. 21, 2011
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Nov. 17, 2011
answered this question at this roundtable
Events
- Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
- Marketing Thought Leaders: A Conversation with Jamie Mallinger June 1 @ 11 am PT
- The Tricks to Paid Media June 6 @ 11 am PT
- Display Advertising for Brand Awareness June 20 @ 11 am PT
Top Contributors
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Craig Rosenberg
Points: 119
Vice President, Sales and Ma...
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Lauren Goldstein
Points: 73
VP, Strategic Planning
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Peter Johnston
Points: 46
Director (CEO)
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Nic Windley
Points: 44
Founder & Practitioner
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Ardath Albee
Points: 40
CEO and B2B Marketing Strate...
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Michael A Brown
Points: 40
President
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Chris Selland
Points: 40
Senior Vice President, Corpo...
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Ryan Skinner
Points: 40
Account Director
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Lauren Harper
Points: 35
Community Manager
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John Murphy
Points: 30
Founder
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Ryan Jones
Points: 23
Sales/Marketing
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Candyce Edelen
Points: 20
Loren McDonald
Points: 20
VP, Industry Relations
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Lisa Horner
Points: 20
CEO,CFO,VP,Director
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Carlos Hidalgo
Points: 20
In my experience, the lead gen mix and content is more dependent on the target(s) and industries than on the eventual size of the deal. For larger, enterprise solution deals, the sales cycle will typically be longer, more complex, and involve multiple influencers.
That ... more