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May 17, 2012

Catherine Goldberg asked a question at this roundtable

Best Practices for Search and Display Integration [5/17 @ 11 am]

Do you think online marketers will ever collaborate with neuroscientists to understand human decision making?

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Demand Generation

Display Advertising

Online Marketing

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May 17, 2012

Lori Janjigian asked a question at this roundtable

Best Practices for Search and Display Integration [5/17 @ 11 am]

Could you explain digital fingerprinting?

May 17, 2012

Catherine Goldberg asked a question at this roundtable

Best Practices for Search and Display Integration [5/17 @ 11 am]

What is the future of search and display integration? Where will it be in 5 years? What about 10?

May 16, 2012

24 people recently signed up for this roundtable

Best Practices for Search and Display Integration

May 9, 2012

Steve Oliver and 7 other people answered this question

We're nearly halfway through 2012. What are the biggest marketing challenges you are seeing?

For me the biggest challenge is getting marketers and business people to realise the underlying product or experience needs the most work. The marketing side won't matter a dot if you're core business is crap or not innovating at the pace of competitors. Better to ... more

May 9, 2012

Julian Poulter and 16 other people answered this question

What does sales want more: qualified leads or early leads?

This is a key question and organistions need a common definition of a lead and the reality is there are different people doing sales (lead development) and marketing (lead identifiction) . With a sales 'hat' on I use BANT or MANDACT (Money, Authority, need, Decision, ... more

April 30, 2012

Vaughn Aust and 3 other people answered this question

How do you extend marketing automation to benefit channel partners?

Here is a very short answer that adds true motivation for the channel partner to engage - seamlessly allow partner's to pay for marketing activities using their MDF (thru a request during the order process) and/or Co-op funds. The activities need to be as broad-based ... more

April 30, 2012

Melissa McCready and 1 other person answered this question at this roundtable

Retargeting Best Practices for B2B [4/5 @ 11 am]

How do you integrate retargeting efforts with lead scoring?

I think this comes down to how you are processing lead scoring. Depends on the tool. For example, if you are using a Marketing Automation tool and have set up a program/flow specifically for lead scoring, this could be much easier. If you have scores ... more

April 21, 2012

Delux QR answered this question

As an entrepreneur how do you prepare a marketing plan that includes all the content and campaigns of the plan?

You can use QR codes to enhance any marketing plan. There are so many different options when it comes to functionality, with out a doubt any business can find some form of QR marketing campaign.
For example:
Send SMS
Make a PhoneCall
Auto-Import Contact Info ... more

April 21, 2012

Mani Iyer asked a question

Marketo acquired CrowdFactory: What does it mean for the marketing automation/RPM space?

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