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Demographic Segmentation
July 25, 2011
Amos Chibuike
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Market Researchers: do you place demographic questions at the beginning or end of your surveys?
Hi Jessica, demographic questions are best put at the end, however there are 'key screening demographics questions' that need to be put in the front. This questions helps to screen respondents for eligibility for the survey. So it all depends on the project objectives and ... more
Dec. 9, 2010
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