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Saleem Shafi
March 13, 2012
Saleem Shafi and 2 other people answered this question at this roundtable
Demystifying Neuromarketing [3/7 @ 1 pm]
How is neuromarketing different from neuro linguistic programming (NLP)?
Economy
Marketing
Sales
Brain Imaging
5 more topics
3 Answers • Answer this question
Bob Parsons
March 8, 2012
Bob Parsons answered this question at this roundtable
Demystifying Neuromarketing [3/7 @ 1 pm]
What are your thoughts on latency response?
Economy
Marketing
Sales
Brain Imaging
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1 Answer • Answer this question
Andrew Pohlmann
March 7, 2012
Andrew Pohlmann answered this question at this roundtable
Demystifying Neuromarketing [3/7 @ 1 pm]
Neuromarketing and even eyetracking can be out of reach for small to mid-sized businesses. What do you recommend for such businesses?
Economy
Marketing
Sales
Brain Imaging
5 more topics
1 Answer • Answer this question
Saleem Shafi
March 7, 2012
Saleem Shafi asked a question at this roundtable
Demystifying Neuromarketing [3/7 @ 1 pm]
What's the next step in the evolution of neuromarketing in the commercial arena?
Economy
Marketing
Sales
Brain Imaging
5 more topics
Be the first to answer
Adele Revella
March 7, 2012
Adele Revella asked a question at this roundtable
Demystifying Neuromarketing [3/7 @ 1 pm]
How is neuromarketing different from choice modeling?
Economy
Marketing
Sales
Brain Imaging
5 more topics
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Diana Lucaci
March 7, 2012
Diana Lucaci asked a question at this roundtable
Demystifying Neuromarketing [3/7 @ 1 pm]
Will neuroscience research displace traditional market research (ie surveys, focus groups)? If not, how does it complement traditional market research?
Economy
Marketing
Sales
Brain Imaging
5 more topics
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Jennifer Williams
March 7, 2012
Jennifer Williams asked a question at this roundtable
Demystifying Neuromarketing [3/7 @ 1 pm]
I've heard some neuromarketers refuse to do any studies on children or children's products. Where do you stand on this? And generally on ethics of neuromarketing?
Economy
Marketing
Sales
Brain Imaging
5 more topics
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Devin Cobb
March 7, 2012
Devin Cobb asked a question at this roundtable
Demystifying Neuromarketing [3/7 @ 1 pm]
What brands do you find are more receptive to neuromarketing?
Economy
Marketing
Sales
Brain Imaging
5 more topics
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Catherine Goldberg
March 7, 2012
Catherine Goldberg asked a question at this roundtable
Demystifying Neuromarketing [3/7 @ 1 pm]
What are the myths surrounding neuromarketing?
Economy
Marketing
Sales
Brain Imaging
5 more topics
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Diana Lucaci
March 7, 2012
Diana Lucaci asked a question at this roundtable
Demystifying Neuromarketing [3/7 @ 1 pm]
For those selling neuromarketing services, what are the key benefits you present when building a business case?
Economy
Marketing
Sales
Brain Imaging
5 more topics
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Diana Lucaci
March 7, 2012
Diana Lucaci asked a question at this roundtable
Demystifying Neuromarketing [3/7 @ 1 pm]
What are the implications of neuromarketing for the market research industry?
Economy
Marketing
Sales
Brain Imaging
5 more topics
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Matthew Saleski
March 7, 2012
Matthew Saleski asked a question at this roundtable
Demystifying Neuromarketing [3/7 @ 1 pm]
How does neurommarketing relate to the rethinking of the marketing funnel, and specifically to attribution?
Economy
Marketing
Sales
Brain Imaging
5 more topics
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Jacques Spilka
March 7, 2012
Jacques Spilka asked a question at this roundtable
Demystifying Neuromarketing [3/7 @ 1 pm]
How do you take into account habituation over time?
Economy
Marketing
Sales
Brain Imaging
5 more topics
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Jennifer Williams
March 7, 2012
Jennifer Williams asked a question at this roundtable
Demystifying Neuromarketing [3/7 @ 1 pm]
A lot of people are curious about the ROI of neuromarketing methods, but little data is offered. Can you give us any examples of ROI?
Economy
Marketing
Sales
Brain Imaging
5 more topics
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Christian Caswell
March 7, 2012
Christian Caswell asked a question at this roundtable
Demystifying Neuromarketing [3/7 @ 1 pm]
Has there been any research using neuromarketing for large purchases vs. small purchases. ie: Buying a home vs. buying a tube of toothpaste?
Economy
Marketing
Sales
Brain Imaging
5 more topics
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