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Jan. 24, 2012
Rene Kulka
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6 other people
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What are the top 3 ways companies should segment their email lists?
To me, the best segmentation-framework for email is the classical customer relationship lifecycle which we know from CRM & direct marketing. It inherently emphasizes emails retention character and aims at segmenting for how much/long the customer knows (about) the company and vice versa. Or how ... more
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