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April 23, 2012
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Events
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Loren McDonald
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VP, Industry Relations
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Jay Chambers
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Andy Thorpe
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Howie Levy
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VP of Product Marketing
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Open rates can vary based on the type of population being focused . e.g a campaign to sales people will have a higher open rate compared to a campaign to CxO's.
Moreover Open rate statistics are NOT RELIABLE metrics for measuring performance.
An ... more