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Jan. 7, 2011

Stefan Eyram and 5 other people answered this question

What is the link between value and frequency in email marketing?

This is a actually a great question since this past holiday season I think I heard more complaints about big brands sending too many email...sometimes more than one per day.
There are some very good points made by Jacques and George. I would like to add ... more

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Dec. 11, 2010

Jordie van Rijn and 2 other people answered this question

What's your opinion on administrative messages in email marketing?

Actually, I think its a pretty forward thinking question from Adam, at least if I interpret it right. All contact moments can be used to align administrative information and data.
For instance, if a physical letter is returned, you might want to ask for an ... more

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Dec. 7, 2010

Steve Woods answered this question

What is your favourite workflow to load RSS into emailmarketing messages?

Jordie,
Good question, and an interesting advanced topic for many marketers. If there is a relevant RSS feed that you can use to provide relevant information to your audience it can be immensely valuable.
As for workflow, it really depends on the provider you're using. In ... more

Email Marketing Newsletters

Marketing Automation

Nov. 23, 2010

Loren McDonald and 7 other people answered this question

Tips on striking the right balance for email marketing?

Asha, I don't know how sophisticated you are able to be with your program, but at some point you'll want to target your subscribers based on behavior (clicked a specific category link in an email, purchased a certain product), data (birthdate, gender, etc) or preferences ... more

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Nov. 22, 2010

Loren McDonald and 1 other person answered this question

What does Facebook’s new messaging system mean for your current email tactics?

I agree with Howie. It is so early and Facebook basically has told the marketing community very little about Facebook Messages.
Mark Zuckerberg made it clear that Facebook believes the future is not about email, but rather chat/IM, social messaging and SMS/Text...but they will incorporate ... more

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Sept. 23, 2010

Lindsey Gates asked a question

What are the benefits of using multi-part format in email marketing newsletters?

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Sept. 22, 2010

Maria Marsala answered this question

What are some disadvantages of email marketing?

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Sept. 16, 2010

Correy Honza and 2 other people answered this question

How can I increase the impact of my email marketing newsletters?

Brook - Carlos & Kathy are spot on with delivering relevant content that your users are interested in.
Many of our clients produce a few variations of their newsletter and use segmentation to target the appropriate user. In your case, for starters you could separate ... more

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Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
Marketing Thought Leaders: A Conversation with Jamie Mallinger June 1 @ 11 am PT
The Tricks to Paid Media June 6 @ 11 am PT
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