Email Marketing Solutions

Autoresponders

Do you offer coupons or discounts in your email marketing campaigns?

4 more topics

Nov. 24, 2010

Loren McDonald and 1 other person answered this question

Lisa, as George says offering discounts and coupons is absolutely commonplace. Check your inbox and you'll likely see message after message with subject lines like: "Free Shipping and 15% Off Till Sunday".
As a first step, I'd suggest you subscribe to all of your competitor's ... more

Nov. 23, 2010

Loren McDonald and 7 other people answered this question

Tips on striking the right balance for email marketing?

Asha, I don't know how sophisticated you are able to be with your program, but at some point you'll want to target your subscribers based on behavior (clicked a specific category link in an email, purchased a certain product), data (birthdate, gender, etc) or preferences ... more

Email Marketing Newsletters

Email Marketing Content

2 more topics

Nov. 1, 2010

Alex Grinyayev answered this question

What Email Marketing trends do you expect for the next year?

1. Mobile e-mail will certainly go up in popularity as devices are getting more sofisticated.
2. E-mail design, I expect will simplify in the future as more stats will become available and we'll gain a better understanding of behavioral patterns.
3. Tighter integration with social ... more

Small Business

What are the best email marketing solutions for SMBs?

7 more topics

Oct. 29, 2010

Rick Freiberg and 3 other people answered this question

Our firm uses iContact, we found that all the basic functionality you'd want to use for email marketing are available. If there is a need for customization for specific programs you can use the iContact API (application programmer interface) and add additional customization that may ... more

Email Marketing Software

Do you use open rates in your email marketing campaigns?

Oct. 22, 2010

Ileane Smith and 3 other people answered this question

Hi Sara, I agree with the other responses. We use Vertical Response for email distribution and they provide very insightful reports comparing open rates and click through rates on each of the links in the email. This is a nice way to see if your ... more

Small Business

How should I segment my email marketing?

9 more topics

Oct. 19, 2010

Howie Levy answered this question

Your ability to segment really depends on the data do you have about your customers/users. How you segment depends on their explicit or implied preferences, what you are communicating and your overall business objectives.
Before you ask 'how' to segment, you might first ask yourself ... more

Email Marketing Campaign

What do you think the future holds for email marketing?

1 more topic

Oct. 18, 2010

Charlie Duvall asked a question

How does email marketing compare to search marketing?

Email Marketing Programs

4 more topics

Oct. 18, 2010

Steve Showers answered this question

Email marketing and search marketing are both critical components of a multi-tiered online marketing strategy. Email marketing can help you develop ongoing interactive communications with customers and prospects. By correctly utilizing opt-in email campaigns you can educate customers and prospects about the unique value that ... more

Small Business

What does "confirmed opt-in" mean?

3 more topics

Oct. 15, 2010

Chad White and 3 other people answered this question

Yes, confirmed opt-in and double opt-in are the same thing. However, the ongoing debate about whether single or double opt-in is better completely misses the point. What's critical is to get an "active opt-in," where subscribers take a definitive action to sign up for your ... more

What are the top email marketing trends that SMBs need to be aware of?

Marketing Automation

2 more topics

Oct. 14, 2010

Ryan Miles asked a question