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Email Marketing Strategies

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April 28, 2012

Christian Strutt answered this question

Will the inclusion of an email signature boost click through rates in an email marketing campaign? Who should the emails be from?

Who are you sending the email too Taylor?
Here are a few considerations for you...
I would say different decision-makers, prefer dealing with different job titles.
A Sales Director would be happy to be sold by another Sales Representative, but a Marketing Director would probably ... more

Marketing

Email Marketing Campaign

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April 23, 2012

Candyce Edelen and 8 other people answered this question

What is the best email marketing tool/service for a small startup?

Pay attention to the reply-to field as you choose an email provider. ConstantContact and several others allow you to use your own email address in the from box. VerticalResponse and InfusionSoft send using some sort of appended from address that makes the email look more ... more

Marketing

Email Campaigns

Email Marketing

Email Marketing Campaigns

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April 19, 2012

Chris Frank answered this question

Have you seen any cool, unique, or creative approaches to email list segmentation used by e-commerce retailers?

Yes. Starting to see more and more integration between marketing automation and ecommerce packages. So, really talking about identifying what products are purchased, sharing that information with a marketing automation system, then automating timed communication for more intelligent upsell and cross-sell promotions. Information is then ... more

Marketing

Email Marketing

Email Marketing Strategies

Email Marketing Tactics

Jan. 2, 2012

Al Shultz and 1 other person answered this question at this roundtable

Email Marketing: The Year in Review and Predictions for 2012 [12/15 @ 11 am]

What are your tips for building a strong relationship with your email marketing efforts?

By far the most powerful way to use marketing to build strong customer relationships is to DIFFERENTIATE your company/product/services from all the other guys. Standing out as unique, special, one of a kind is the best way to be not only remembered but respected and ... more

Jan. 2, 2012

Remy Bergsma and 1 other person answered this question at this roundtable

Email Marketing: The Year in Review and Predictions for 2012 [12/15 @ 11 am]

Does email design need to be changed for mobile consumption?

Yes, but not just for mobile. An iPad is also mobile, but quite a large screen: 10 inch. Even so, the interface is touch instead of a mouse. Email designs should therefor not only be adjusted for variable widths on several platforms, but like Stefan ... more

Dec. 21, 2011

Stefan Eyram and 5 other people answered this question at this roundtable

Email Marketing: The Year in Review and Predictions for 2012 [12/15 @ 11 am]

What are the top 3-5 trends that all email marketers should be aware of going into 2012?

Loren and the others offer some good ideas on the email trends - or things which a company should build their own best practices around.
For smaller companies not all of these are easily attainable. Smaller businesses and those with little budget for email should ... more

Dec. 20, 2011

Stefan Eyram answered this question at this roundtable

Email Marketing: The Year in Review and Predictions for 2012 [12/15 @ 11 am]

What are the top Email Service Providers (ESP) for 2012?

Wow! That's a pretty broad question. And as an email marketing consultant and someone who works with ClickMail Marketing to resell different email service provider platforms I have to give you the standard answer: "It depends."
There is no such thing as "the best" ESP ... more

Dec. 20, 2011

Stefan Eyram and 2 other people answered this question at this roundtable

Email Marketing: The Year in Review and Predictions for 2012 [12/15 @ 11 am]

What are great email marketing hash tags folks are following?

I follow #emailmarketing as the main email marketing hashtag. I also follow #deliverability and some of the hashtags Remy listed.
The key for me is that I use Hootsuite and filter my email, marketing and other Twiiter content. For email I follow top email service ... more

Dec. 16, 2011

Matt Heinz answered this question at this roundtable

Email Marketing: The Year in Review and Predictions for 2012 [12/15 @ 11 am]

Does anyone have any success stories with Foursquare with B2B marketing?

Yes, we've done a few things with Foursquare to help B2B clients and partners. Here's one of my favorite write-ups from a partner who did some awesome work with Foursquare at Dreamforce earlier this year:
http://www.optify.net/marketing-tips/locationbased-event-marketing-foursquare... more

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