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Email Marketing Tactics

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May 17, 2012

Shelly Watson and 1 other person answered this question

What is your favorite subject line test?

Email subject line, to some extend I think, determines your email open rate. "If they don't open it, why even bother sending it?"
There are type of subject line test, including: whether use personalization in subject line, different offers, use short or long subject line ... more

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Email Marketing Tactics

April 19, 2012

Chris Frank answered this question

Have you seen any cool, unique, or creative approaches to email list segmentation used by e-commerce retailers?

Yes. Starting to see more and more integration between marketing automation and ecommerce packages. So, really talking about identifying what products are purchased, sharing that information with a marketing automation system, then automating timed communication for more intelligent upsell and cross-sell promotions. Information is then ... more

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Email Marketing Tactics

Oct. 12, 2011

Jeff Ford and 4 other people answered this question

What are some reliable email list management services?

As Anthony and Dave mentioned the key to finding a good list that will work for your business is making sure you get a list that is specific to your business and industry. Too many times I've heard of colleagues that got a list and ... more

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Email List Management Services

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May 27, 2011

Loren McDonald and 2 other people answered this question

What are some tactics that are considered "dirty" for email marketing?

Lauren, well I'll go with the definition of "dirty" in this context being like a "cheap shot" in sports - a basketball player giving a hard, and unnecessary elbow to the face of a competitor. It negatively affects others.
So a few in this camp:
- Fake ... more

March 19, 2011

George Adamidis answered this question

What are some email marketing tactics that you use to grow and strengthen your social networks?

I think the most common one is "Share with your Network" (SWYN)... however, some other ideas include:
- asking email readers to join your social network.
- if feasible, only ask those who are NOT in your social network to join it
- if feasible, pull in a ... more

March 19, 2011

chaitanya pothula and 1 other person answered this question

How are you addressing Gmail's new Priority Inbox?

how are in g mail .

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Email Marketing Tactics

March 9, 2011

Nicholas Lester and 3 other people answered this question

When should you use videos as part your email marketing efforts?

Well, good comments... like everything these days, the answer is a bit gray. I used to be a firm believer in the power of words, and I suppose I still am. You must have a compelling story... boring is boring in any media.
But I've ... more

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Email Marketing

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Jan. 11, 2011

Andy Thorpe and 3 other people answered this question

What are reactivation campaigns in terms of email marketing?

Very good point from Carolyn.
That would require a deeper level of profiling. If someone responds to an email buy purchasing on the high street, how would that be linked back to that person?
I can only think of Loyalty cards or manually filling out a ... more

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Dec. 12, 2010

Dylan Boyd and 7 other people answered this question

Email Marketing Trends: What are your top 5 trends for email marketers in 2011?

1. The email inbox will becoming more of a moving target. Mobile and social media inboxes will start to shift the location and the control that marketers have become accustom to. Marketers will start to pay more attention to the "where" the email is being ... more

Marketing

2011 Trends

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Events

Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
Marketing Thought Leaders: A Conversation with Jamie Mallinger June 1 @ 11 am PT
The Tricks to Paid Media June 6 @ 11 am PT
Display Advertising for Brand Awareness June 20 @ 11 am PT

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