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Engagement Marketing

Ask a Question

March 27, 2012

nikil123 jagal and 2 other people answered this question

What effective customer engagement strategies have you seen?

To begin this comprehensive approach, it is critical to gain an understanding of where your customers are spending their time, what they are doing and how you can deliver consistent and compelling consumer engagements that drive transactions.
* Development of effective customer engagement websites
* ... more

Customer Engagement

Engagement Marketing

Sept. 29, 2011

Sharon Smith commented on a roundtable

B2B Engagement Marketing & Social Media Strategies

I was unable to attend after signing up for this. It has taken me over a month to return and listen. A big "Thank You!" to Focus.com for leaving this available. I really appreciate it! Great job, Mani, Mark, and Rajiv. I enjoyed what you ... more

Sept. 23, 2011

Chris Tompkins answered this question at this roundtable

B2B Engagement Marketing & Social Media Strategies [8/25 @ 1 pm]

What's the best way to engage customers on Facebook?

Great question Kate! I think that we are going to have quite a bit of changes in this arena over the next few weeks/months. Facebook is going to give its users even MORE opportunities to choose which content they want to engage with: http://on.mash.to/pfLYlW
The answer ... more

Engagement Marketing

Sept. 19, 2011

Michael A Brown published a post

Let’s Keep the Truth and Value of “Engage”

Engagement Marketing

Sales Messaging

Sept. 6, 2011

Lauren Harper asked a question

What are some emerging technologies that can help marketers with their content marketing?

Content Marketing

Engagement Marketing

Aug. 31, 2011

Simon Griffiths commented on this post

What Can Google+ Do for Enterprise Marketers?

I am still trying out G+, but at this stage I see it offering more scope for discussions. Twitter is for announcements, G+ is for deeper communication. more

Engagement Marketing

Social Business

Aug. 26, 2011

Jamie Wallace answered this question at this roundtable

B2B Engagement Marketing & Social Media Strategies [8/25 @ 1 pm]

What are the best ways for companies to truly engage with their fans and followers on social media?

Make it about them, not you.
Too often, I see brands using social media as simply another broadcasting channel. To really get the most out of social you need to find ways to inspire your fans and followers to participate in the conversations, events, and ... more

Engagement Marketing

Aug. 24, 2011

Rajiv Parikh answered this question at this roundtable

B2B Engagement Marketing & Social Media Strategies [8/25 @ 1 pm]

What are some content ideas to keep customers & attract prospects to your social media pages/groups?

For B2B, thought leadership pieces tend to be more successful at attracting people and retaining. Focus on educating the market through white papers on key industry or business topics. It's best when you have original research that can be quoted across multiple sources, however aggregated ... more

Engagement Marketing

Aug. 23, 2011

Mani Iyer answered this question at this roundtable

B2B Engagement Marketing & Social Media Strategies [8/25 @ 1 pm]

What exactly is 'engagement marketing'?

Hi Lauren, Very good question! Here is the Wikipedia definition: http://en.wikipedia.org/wiki/Engagement_marketing
Essentially, its an approach to marketing where the business or brand's marketers design their marketing campaigns and programs to elicit a high level of participation or engagement by a prospect.
In the process, the business ... more

Engagement Marketing

June 27, 2011

Michael A Brown published a post

BtoBEngage is open for business ... and you are invited

Engagement Marketing

March 21, 2011

Christine Korda asked a question

How will you keep your social networks engaged?

Engagement Marketing

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