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Engagement

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May 22, 2012

rj jaan and 4 other people answered this question

What is the best way to have customers share their experiences on our website?

We can achieve this one by creating a interactive website a sharing one which many people from different places can share there experiences.
http://www.web-designs-company.com/ more

Customer Service

Marketing

Community Engagement

Company Website

2 more topics

April 9, 2012

Michael A Brown answered this question

What is your definition of engagement? How has your understanding changed over the years?

Hi Catherine! In direct marketing before the Internet and social media, we used to debate the difference between responses and inquiries and leads … and whether a transaction equaled, or even implied, a relationship.
Now, of course, we have clicks and followers and followees and ... more

Marketing

Engagement

Social Media

March 27, 2012

Gautam Sampathkumar answered this question at this roundtable

Building Engagement Through Better Digital Strategy [3/20 @ 1 pm]

What is the most efficient way to turn individual engagements into a ecosystem/community?

Hi Fred, I think this is definitely dependant on the type of community and what you're trying to accomplish so some additional detail would be good.
In the case of our community at SwarmIQ, we connect users to each other based on common #topics. so ... more

March 27, 2012

nikil123 jagal and 2 other people answered this question

What effective customer engagement strategies have you seen?

To begin this comprehensive approach, it is critical to gain an understanding of where your customers are spending their time, what they are doing and how you can deliver consistent and compelling consumer engagements that drive transactions.
* Development of effective customer engagement websites
* ... more

March 22, 2012

Vaibhav Domkundwar and 1 other person commented on a roundtable

Building Engagement Through Better Digital Strategy

Awesome discussion!
I also believe companies must employ a truly multi channel approach to marketing that includes email, directmail, guided voicemail, marketing automation, SEO, advertising, content marketing and social media marketing to build an audience - an ecosystem of decision makers for their products - ... more

March 22, 2012

Ralf VonSosen and 3 other people answered this question at this roundtable

Building Engagement Through Better Digital Strategy [3/20 @ 1 pm]

Should a company try to engage with negative or critical social mentions? If so, how?

Agree strongly with what was already stated in the above responses. I would add one critical think to keep in mind:
1. Good - customer is upset, is heard, and sees activity/change
2. Bad - customer is upset and is not heard
3. Worse - ... more

March 22, 2012

nikil123 jagal and 1 other person answered this question at this roundtable

Building Engagement Through Better Digital Strategy [3/20 @ 1 pm]

How do you get noticed on Twitter when there is so much noise?

Aim to deliver consistent quality and fresh content. People come to your stream for unique messages. links and tips that will provide entertainment, wisdom or perhaps even inspiration.
http://www.nichesuite.com/ more

March 21, 2012

Ralf VonSosen answered this question at this roundtable

Building Engagement Through Better Digital Strategy [3/20 @ 1 pm]

What metrics do you use to determine successful engagement for B2B?

This is a hard one and one that we continue to work on. The obvious ones are inquiries, leads, oppty's, and closed deals. We have started to also track if conversations are leading to membership in our community or sign-ups on our website/landing-pages. We have ... more

March 21, 2012

Mark Secko and 1 other person answered this question at this roundtable

Building Engagement Through Better Digital Strategy [3/20 @ 1 pm]

What are some simple best practices for ensuring meaningful engagement?

Catherine,
Here is a simple answer - LISTEN TO THE PROSPECT and ASK MEANINGFUL QUESTIONS.
Do not be afraid to challenge what they say (in a nice, respectful way). Further, ask for clarification if something does not make sense to you. As I tell my ... more

March 21, 2012

Matt Heinz and 1 other person answered this question at this roundtable

Building Engagement Through Better Digital Strategy [3/20 @ 1 pm]

What strategies do you recommend to get more people to follow your brand and to get them to interact with your postings?

If you’re not getting a lot of comments on blog posts (assuming that's what you mean by postings), it may feel like you’re talking to an empty room. But oftentimes, you do have the traffic and readership, but aren’t doing a few simple things to ... more

March 20, 2012

Catherine Goldberg asked a question at this roundtable

Building Engagement Through Better Digital Strategy [3/20 @ 1 pm]

When can we expect to use neuroscience research to create a richer understanding of engagement?

March 20, 2012

Brad Bridges asked a question at this roundtable

Building Engagement Through Better Digital Strategy [3/20 @ 1 pm]

How do you strategically measure the ROI of increased engagement?

March 20, 2012

Patrick Cerone asked a question at this roundtable

Building Engagement Through Better Digital Strategy [3/20 @ 1 pm]

Assuming you're doing a good job with social media, what are some ways you can get your clients engaged & interested?

March 20, 2012

Valter Ribeiro Leal answered this question at this roundtable

Building Engagement Through Better Digital Strategy [3/20 @ 1 pm]

What sites and platforms do you think are the most valuable for creating engagement?

March 20, 2012

Catherine Goldberg asked a question at this roundtable

Building Engagement Through Better Digital Strategy [3/20 @ 1 pm]

What are the most effective ways of measuring and monitoring social media for engagement?

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