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Event Marketing

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Jan. 22, 2012

Adam Arthur asked a question

What are your predictions for virtual technology in 2012?

Event Marketing

Hybrid Event

Remote Access

Remote Desktop

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Dec. 4, 2011

Annabell Ford asked a question

Have you used promotional personnel for marketing activity? If so, how was your experience?

Nov. 24, 2011

Larry MacDonald and 2 other people answered this question

What fun handouts do you pass out at tradeshows?

Trade shows are usually held in cities that may be unfamiliar to many of the exhibitors.
Why not hand out a personal recommendation map of local restaurants, bars, etc, for those unfamiliar with the area? If you provide quality reviews, they will hold on to your ... more

Nov. 15, 2011

Mathieu Hannouz asked a question

What are your top 3 best practices for incorporating social media into your event mktg. campaigns?

Marketing

Event Marketing

Social Media

Oct. 21, 2011

Lauren Harper asked a question

What was your overall opinion on Eloqua Experience this year?

Oct. 10, 2011

Kristin Hovde and 1 other person answered this question

What was the worst booth you have ever seen at a trade show?

Some of the worst trade show booths I have seen are those that are too "busy". By this, I mean they have cluttered graphics that don't clearly tell attendees who they are and how people can benefit from their products and a messy, unorganized booth ... more

Sept. 27, 2011

Sandi Gauder answered this question

Have you ever been to barcamp?

I haven't attended a bar camp yet but attended my first 'unconference', Accessibility Camp TO (accessibilitycampto.org), this past Saturday which I think is quite similar.
The camp was a very informal, but very well organized, event. Interested attendees had 30 seconds at the start of ... more

Information Technology

Sept. 26, 2011

Nipun Jethi answered this question at this roundtable

Behind Focus.com: Unveiling our new Live Event App [9/21 @ 2 pm]

What was the reasoning behind building this new Live Event App?

'Events' has long been one of three ways (Q&A and Research, the others) by which Focus enables experts to share expertise with the business community.
Late 2010, we began experimenting with Expert Roundtables as a way to bring a handful of knowledgeable experts around a ... more

Sept. 26, 2011

Nipun Jethi answered this question at this roundtable

Behind Focus.com: Unveiling our new Live Event App [9/21 @ 2 pm]

What are Focus' plans for this application moving forward, and live events in general?

It's early but we've already heard some consistent feedback on changes users would like to see. Examples include indicating who's speaking and marking which questions have already been addressed.
We also have our own bigger ideas regarding the sentiment meter data and allowing speakers to display ... more

Sept. 26, 2011

Nipun Jethi answered this question at this roundtable

Behind Focus.com: Unveiling our new Live Event App [9/21 @ 2 pm]

What happens to the event content when the live event is over?

For every event, we post an audio replay within minutes.
We also post a written transcript within days.
The Q&A generated at the event persists as part of Focus' Q&A platform and all its capabilities apply. A couple examples:
- anyone from the community can answer questions.
- ... more

Sept. 26, 2011

Nipun Jethi answered this question at this roundtable

Behind Focus.com: Unveiling our new Live Event App [9/21 @ 2 pm]

What's unique or differentiating about the new Live Event App?

We built the Live Event App with the hope that it would be an immersive online experience that fosters interaction across the audience and panelists. We wanted to take what was great about real-world expert roundtables, specifically social networking and learning opportunities, and enhance both ... more

Sept. 25, 2011

Steve DiStefano and 2 other people answered this question

What are 'booth babes' and why are they frowned upon?

There seems to be two ways to make lots of contacts for future sales at a trade show (that seems to be the whole point, right?).
One is building a booth with technology demos, spending tons on setup time and interconnect costs (up to $2600/day ... more

Sept. 23, 2011

Lauren Harper asked a question

If you had to pick one aspect to do well on a hybrid event, what would it be and why?

Sept. 23, 2011

John Shrader and 1 other person answered this question

Do you rent your trade show booth? Does this help reduce trade show exhibiting costs?

My rule of thumb is that if you are going to rent three times, a purchase would have made more sense. my company offers rental properties, however, these properties are mostly used by companies that are just starting out and want to get to know ... more

Sept. 21, 2011

Dejan Mitov and 1 other person answered this question

Where are the best places online to market offline events?

Online and Offline needs to marry together. As Kristin mentioned, the social media is the starting point, however this cannot stop there.
You need to carefully capture all of the media attention and funnel it to your CRM and "handle with care". The best way to ... more

Marketing

Event Marketing

Trade Shows

Sept. 14, 2011

Lauren Harper asked a question

How can trade shows take advantage of location based marketing services?

Sept. 2, 2011

Lauren Harper asked a question

When sending out emails prior to a trade show, what are the main things to include?

Marketing

Conferences

Email Marketing

Events

Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
The Tricks to Paid Media June 6 @ 11 am PT
Display Advertising for Brand Awareness June 20 @ 11 am PT

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